Why is Product Photography so Important

Why is Product Photography so Important

Are you a product-based business? Do you take your photos with your mobile phone? Then this blog post is for you, grab a cuppa and read on.

Who is product photography for?

Product photography is for all businesses selling a product. From simple studio product images to lifestyle product images.

First impressions count, and even more so today, everything is online and we live in a fast-paced world. We need to grab the attention of our clients in milliseconds before they move on to the next website. So how can we do this?

Professional photography for your website and business is a must. You want to let your clients know that you are serious about your business. A professional photographer will invest time getting to know you and your brand and discuss styling options that will enhance your product.

There are two types of product photography for you to consider.

 Product Photography

Usually photographed on a white background in a studio. Your product is the hero. Clean minimalist style of photography ideal for the your product page listing.

Lifestyle Product Photography

Lifestyle product photography shows your product within a curated and styled scene, sometimes featuring models, to introduce your potential customer to the idea of a specific lifestyle in keeping with your brand. Lifestyle product photography will be photographed on location or in a mock upset in a studio.

Perfect for the Etsy and Not on the Highstreet seller, and to use as a photo in addition to your product image.

I really enjoy shooting styled product photography, telling the story of your product, learning about your brand and ideal client are all important factors when I am shooting products for my clients.

When you book a product photography shoot with me, I will arrange for an in-person chat or skype, depending on where you live. I will send out a questionnaire for you to fill in for me to understand the requirements of your shoot. ie: where the images will be used, the orientation of images for example. I like to gather as much information about your product and brand for your product to stand out and attract your ideal client to buy from you. At the end of the day, this is what your end goal is.

If any of this has resonated with you, please reach out, send me an email, or drop a comment below and let’s have a chat about how I can help make your product stand out and sell.

5 Must Have Props to take to your Personal Branding Shoot

5 Must Have Props to take to your Personal Branding Shoot

Congratulations, you have booked a Personal Branding shoot and the big day is fast approaching. Your photographer has suggested you bring some props but you have no idea what to bring. I have you covered; here are my top 5 must-have props you should bring to your Personal Branding Shoot.

What do you sell? Do not forget to bring along the product you sell, and if you don’t sell a product then bring along some marketing pieces, ie business card, print out any digital material you send to a client.

Tools of your trade A hairdresser may bring along their scissors, a florist can bring some secateurs, a photographer would bring a camera and an artist would bring brushes, pens, or wool depending on their art.

Favorite item A personal brand shoot is about you, so don’t forget to bring along something that shows your personality, your likes. That could be flowers, a cake, a favorite bag, a magazine or even a book, the list is endless.

Stationery items Do you use a laptop for your work, are you a notebook addict! Bring along stationary in your brand colors to add some color to your shoot and they make great props for flat lays too.

What’s your go-to drink? For me that is an Americano, you won’t see me without a coffee in my hand, for you that maybe water, a pot of tea, or your favorite cocktail. Why not bring along a mug in your brand colors or a water bottle with your initials on.

Finally, your phone is a must-have these days for your shoot. Maybe add a funky case, having something in your hand really helps when having your photo taken, keeping those hands busy stops any awkward poses!

I hope this has given you some ideas for your next Personal Branding Shoot

Do you know who your Ideal Client is?

Do you know who your Ideal Client is?

Are you finding it hard to reach your client on social media?

If you answered yes, the simple answer is you are not reaching your ideal client with the content you are putting out. Do you know who your ideal client is? This may seem like a really simple question to ask, but a lot of small businesses are not niching down enough, which in time means not reaching your ideal client.

Rest assured I am here to help you find your niche and your ideal client.

 

Start with these 5 questions to ask yourself :

  • What are your ideal customer’s goals and values?
  • What are the demographics of your ideal customer?
  • What are his or her challenges and pain points?
  • What would be his or her objections to buying your product or service?
  • Where does your ideal customer get his or her information? (i.e. books, magazines, etc.)

 

Now let’s get into some more specifics :

  • Gender
  • Age
  • Interests and hobbies
  • Occupation
  • Location
  • Relevant behaviors (e.g., How and where they shop, how much they are willing to pay, etc.)
  • Average income
  • Level of education

You now have a great list of what your ideal client looks like as well as pain points. At the end of the day your business, whether a service or product-based business, needs to solve a problem for your client.

 

My ideal client is a female creative entrepreneur who is married with grown-up children, her name is Katie. This is not her first career, she is in her late 30’s to ’50s and is looking to uplevel her business with images that represent her brand. She is a busy woman and her time is important to her. She is a fashion-forward woman who spends money on her appearance and drives a hybrid or electric car, she cares for the environment. Katie enjoys networking with other females and is often out enjoying coffee in her favorite independent coffee shop with a girlfriend.

Anna Bowkis Photography provides Personal Branding packages that will give Katie a library of images for a couple of months. Katie can also purchase styled stock images from Anna Bowkis Photography that is on-brand, saving her time when she needs an image to add to a marketing piece at short notice.

 

Analytics

Now go and look at your google and social media analytics and see where your views are coming from. If I am attracting mostly young single females at university I need to change the content I am putting out to attract the Katies out there!

Hopefully, this has helped you learn more about finding your ideal client, and do give them a name, it helps when putting content out there when you can visualize your client, talk to her/him/them directly.

Do let me know how you get on, I would love to hear.

36 hours in Luxembourg

36 hours in Luxembourg

36 hours in Luxembourg
Back in 2018, a client invited me to Luxembourg to photograph a family christening and a family shoot. It really was a flying visit, 36 hours in Luxembourg but we managed to see some beautiful sites that I wanted to share with you.

To be honest I knew nothing about Luxembourg and struggled to find much online to guide me. Luxembourg is a small European country, surrounded by Belgium, France, and Germany. It’s mostly rural, with dense Ardennes forest and nature parks in the north, rocky gorges of the Mullerthal region in the east, and the Moselle river valley in the southeast. Its capital, Luxembourg City, is famed for its fortified medieval old town perched on sheer cliffs.

 

 

 

 

 

With such little time to explore, as I was working both days we were there, we stayed in the city for sightseeing. Getting around the city is easy using the tram service which we find reliable and cheap. In fact, at the weekend it’s free to travel to the city by tram!

Luxembourg is a UNESCO World Heritage City and I could see why it is so pretty with its pastel-colored facades and chimney rooftops. Travel to the Chemin de la Corniche, which literally translates ” the most beautiful balconyfor stunning views of the city and canal. There is a bench at the top to sit down and take in the breathtaking views of this fairytale city.

 

36 hours in Luxembourg

Head back down into the city and enjoy wandering around the streets and back alleys of the old city. You will be greeted by beautiful architecture and pink and lemon houses, cobbled streets and open squares where you can sit back and enjoy a drink or two people watching

36 hours in Luxembourg
36 hours in Luxembourg

Whilst in Europe never pass up a patisserie, these window displays of macarons of every color of the rainbow were calling my name!

If you have time, grab a bus up into the woods for a hike. I was up on the German border to photograph the christening and the scenery was breathtaking! I wish I could have stayed longer to explore a bit more

I would definitely recommend visiting Luxembourg for a weekend break, so quick and easy to get too from the UK. The price of food and drink is typical European city prices, the locals speak English, French, and German.

Have you visited Luxembourg, would love to hear your thoughts in the comments

I flew British Airways from LHR to Luxembourg

I stayed in the Sofitel Luxembourg City

NB: All photos and opinions are my own

You may also be interested in these similar blog posts:

72 Hours in Prague
2 days in Bath
Vegan Banana Loaf

Vegan Banana Loaf

The infamous banana loaf must be the most baked cake whilst we have all been on lockdown. We buy those bananas to be healthy and start a new diet, and before we know it, they are turning black and the diets on hold whilst we bake a banana loaf to use them up! We’ve all been there, haven’t we!

Browsing one of my favorite Instagram accounts the other day @foodie_yuki, I spotted her vegan banana loaf with a chocolate topping and decided to give it ago. I changed up the flour as I am gluten intolerant.

 

Vegan Banana Loaf

Dry ingredients
190g (1 1/2 cups) all-purpose flour or gluten-free flour
5g (1 1/2 tsp) baking powder/ gf option available
1,5 g (1/4 tsp) baking soda
3g (1/2 tsp) salt
1,5g-3g (1/2 to 1 tsp) ground cinnamon, optional

Wet Ingredients

3/4 cup / 150 grams light brown sugar
70g (1/3 cup) neutral oil
120 ml (1/2 cup) plant milk (I used almond)
1 tsp pure vanilla bean paste or extract
220g (about 2) overripe bananas
1/2 cup of blueberries (optional)

Chocolate glaze
140g dark chocolate, chopped
1 tsp coconut oil

Vegan Banana Loaf

Method
Preheat the oven to 180C (350F) degrees, position a rack in the middle of the oven. Grease and line a  9 x 5-inch loaf pan. {My loaf pan dimensions- 25.5 cms x 11.5 cms (10 x 5 inches), height of 7 cms}. In a medium mixing bowl, sift all the dry ingredients. Set aside.
Place all the wet ingredients into a food processor and blend until completely smooth.
Pour the wet mixture over the dry ingredients and fold gently just until combined and no more flour pockets are visible. Do not overmix the batter.
Add the chopped walnuts or other add-ins and fold them into the batter.
Pour the batter into the baking pan. Gently tap it on the counter 2-3 times to remove the air bubbles. Bake on the middle rack for 45-50 min or until a toothpick inserted near centre of the cake comes out clean.

Cool the banana bread into the pan for 10 minutes, then transfer to a rack to cool completely before frosting or slicing.
To make the glaze: melt chopped chocolate and coconut oil over a double boil. Let cool down a little, then pour over the cooled cake.
Set aside to set for a couple of hours.

Recipe credits Yukiko Tanzi