10 Ways to use Styled Stock Photography

10 Ways to use Styled Stock Photography

With the “opening” of my Style Stock Studio the other week, selling styled stock imagery for creative female entrepreneurs ( boy that’s a mouthful), I thought it would be a good idea to show you 10 ways you can use stock imagery in your everyday business. Not everyone has the budget to hire a Personal Brand Photographer, this is where styled stock photography is a great alternative. It can be personalized and is an affordable option when budget is tight.

Instagram

Trying to come up with fresh imagery 7 days a week can be stressful and ever so time-consuming. Stock imagery is a great way to fill in those gaps on your feed when you are lacking in creativity, or/and time. Style Stock Studio images allow you to crop, add filters that fit with your feed colours. In this example of my feed, I have used a quote from the Green and White Bundle V.1 and a coffee image from the Coffee V.1 bundle. 

 

style stock photography

 

 

 

Facebook/Twitter

We have all heard the quote “a photo is worth a thousand words”, the analytics show this on our social media accounts too. People are much more engaged when there is a photo to grab their attention, and are more likely to read what you have to say. Use styled stock imagery to add to your Facebook and Twitter posts for maximum engagement

Newsletter

How often are you sending out a newsletter? Monthly, weekly, maybe daily. Finding images to place into your newsletter can be time consuming. Another great example of when using styled stock photography can really help you concentrate on talking to your clients instead of searching for the right image.

Advertising

This image is from my Tulips and Coffee collection,  I added graphics and text to make a Facebook advert that stands out. I have kept to my website fonts and colours to keep on brand.

 

Stories

Sometimes we want to make our stories look a tad more polished, use stock imagery to get a message across and why not use a Canva template (see below) to elevate that little bit more. Here I have used a template I have made on Canva with one of my Style Stock Studio images for Instagram stories to the run up of my launch. Canva I love Canva, and if you don’t know what I am talking about, click here. Canva is available on desktop and mobile, a great resource for making templates for all your social media, advertising, logos, newsletter, stories, the list is endless. Use a Canva template and pop in a stock image from any of my collections to take it from boring to exciting!

Marketing

I love using Stock Imagery to keep my brand on point when designing my marketing literature. Whether this is to be printed or a digital version. Here I have used images from Style Stock Studio for my Personal Branding digital magazine that goes out to my clients. Imagery that tells a story to my clients is so important. Choose stock imagery that resonates with your brand is key.

 

Pinterest

Pinterest is becoming a massive part of marketing today. I use Pinterest as a search engine more than I do Google. Pinterest is a visual platform, and it is important to have good imagery to encourage people to pin, save to a board and the end game to click the link to the article you are promoting. Gina from Limitbreaker uses stock imagery very well for her Pinterest graphics. This image is from my Eucalyptus and Coffee bundle. Adding your own graphics and text makes the stock image fit with your brand.

 

style stock photography

Website

Styled stock photography is very handy when filling in areas on your website, especially when it comes to the contact me/us page. I have used an image with a laptop from the Eucalyptus and Coffee on my contact me page. I needed an image that had a device in and this image was perfect, representing contact by email.

 

Blog

I love the way Gina from Limit Breaker has used one of the stock images from the Eucalyptus and Coffee bundle on her blog. Gina has used the image as a header for her blog post.

 

style stock photography

 

I hope this has been helpful and given you some ideas and how and where to use Style Stock Studio images in your business.

5 Tips for Working from Home – Covid 19

5 Tips for Working from Home – Covid 19

Amid times of uncertainties, many of us are working from home, who may have never worked from home before. This can be quite bewildering and difficult at times, especially if you have kids home from school and a partner also working from home.

I am currently juggling with 5 adults working from home, routine, structure and self-care have never been more important than now.

Here are my 5 top tips for working from home :

Maintain a routine 

We are creatures of habit, a routine is really important for our mental health. Set an alarm. You want to avoid having lie-ins. Get up and get dressed, do not spend the day in your PJs. I know how easy that can be, trust me! I have definitely found putting on my makeup and smart casual dress code has really helped with my mindset when working from home. If you are homeschooling too, set up a timetable for the kids, remembering to schedule playtime for them. Our kids need routine as much as we do and making a visual timetable for them is a fun task to all get involved in. I have found a timetable has been really useful for us when needing to share the same space. Booking in time to use a quite space for conference calls so we are not all needing that same space at once.

Exercise

Our daily steps are definitely going to suffer whilst we are in lockdown. Schedule time to do some yoga, go for a walk (remember to adhere to social distancing), look up youtube videos for at-home exercise routines.  Joe Wickes is live on youtube daily at 9 am for Pe with Joe. Such a brilliant idea for our kids and no reason why you cannot join in too.

Virtual Coffee Mornings

How lucky are we to have the technology to connect with friends, family and work colleagues by Zoom, and Skype (among the many apps out there). Use this technology to have a virtual coffee morning. I have been holding weekly Zoom calls with my network ladies, and it’s been such fun, we have a giggle and still manage some networking lol.

Dedicated workspace

This is really important. Do not be tempted to set up your home office from the comfort of your bed or sofa, seriously! Find a space, whether it is the kitchen table or pop a table/desk in your bedroom if need be, having dedicated space is so important for a positive mindset. Take time to make it feel special, layout your makeshift desk with a candle, favorite mug, and a notepad for example. Pop a plant or some cheery flowers on your “desk” too. Remember to charge laptops/iPads the night before so you are all ready to go in the morning.

Take breaks

Don’t forget to take breaks, schedule in coffee breaks and a lunch break, as you would in your day job. A great time to all get together over a cuppa away from your work set up as well. This is your time to grab some vitamin D, sit outside and enjoy the sunshine. Read a magazine or book, do stay away from your computer though.

Finally, this is temporary. Please do not get stressed. I hope you have found my 5 tips helpful and do share any tips you have in the comments

Stay safe, stay inside, protect our NHS

Y2Squared – Personal Branding Shoot

Y2Squared – Personal Branding Shoot

Last year I traveled back to Hong Kong where I used to live, visit friends and photograph some previous clients of mine. Angela is a good friend of mine and a client. She is an entrepreneur, running several businesses. From a semi-precious jewellery company, Y2 Squared and a playgroup EEK. Opposite ends of the spectrum so she needed a set of images to represent both companies.

Location was really important, we needed to find somewhere with lots of colour as well as a backdrop that was minimalistic.

We chose Stanley Market as our location as it offered all of the above, with a vibrant yellow wall just perfect for EEK. Angela’s brand colours for EEK are primary colours. The blue and yellow backdrops were just perfect.

 

Personal Brand Photograpy

 

 

As well as location, choosing outfits for Angela to wear had to be taken into account for both businesses. We discussed bringing in colour and pattern for the playgroup brand photos and keeping things much simpler for the jewellery business.

Angela also required product shots for Y2Squared, a mix of lifestyle and simple product shots showcasing the jewellery.

 

Personal Brand Photography

Personal Brand Photography

 

As you can see, one location can offer such a diverse set of images. When booking your personal branding shoot, take some time researching locations and ask your photographer too, they will know some great locations to shoot in too.

Personal Branding Shoot – Menovibrant

Personal Branding Shoot – Menovibrant

Personal Branding Photography

I had the great pleasure of photographing Nona’s Personal Branding for her new business venture MenoVibrant. MenoVibrant is a healthy lifestyle website aimed at helping women going through the menopause with tips on exercise and healthy eating. I for one cannot wait for Nona to launch her website as I am that woman!

Personal Branding Photography

As well as MenoVibarnt, Nona runs a non for profit running club near Peterborough, Sawtry Walk to Run. Her love for running came about when Nona started her weight loss journey 3 years ago. She put a shout out on a local Facebook forum looking for other likeminded women who wanted to start running. She was inundated with other women just like herself who wanted to tone up, start running for health reason. Over 30 women turned up! And thats how the running club was born.

Personal Branding Photography

Nona really is such an inspiration and I wanted to make sure her massive personality and love for life came through in her images. Nona needed a mix of images for her different hats she wears. We chose several locations to fit the brief as well as outfits that were on brand and show Nona’s bright and cheery personality.

Personal Branding Photography

To help Nona prepare for her Personal Branding session I sent her my free guide “Planning for your Personal Branding Shoot”. This free guide is sent to all my clients when they book a session with me. 14 pages full of tips on what props to bring, location ideas, what to wear and so much more.

At the time of writing this post, Nona’s website is still under construction but do keep checking back as I know it goes live very soon.

 

Bristol Balloon Fiesta – A Photographers View

Bristol Balloon Fiesta – A Photographers View

Bristol Balloon Fiesta

 

The Bristol International Balloon Fiesta is Europe’s largest annual meeting of hot air balloons, attracting over 130 Hot Air Balloons from across the globe. It is held on the second weekend in August for 4 days and is the highlight of every Bristolians calender. This was my first year attending as press and I was bursting with excitement to attend my first 6 am ascent. Unfortunately, the weather had other ideas this year and the scheduled morning ascent on Friday 9th was not going ahead and was rescheduled for Thursday morning.

I set my alarm for 3 am and left the house at 3.45am for the drive to Bristol Ashton Court to collect my press pass. I was not going to miss what was likely to be the only assent for the whole weekend. When I eventually arrived on site ( the one-way system is a nightmare and I missed my turning soo many times!!) the atmosphere was electric. The excitement on the balloon field was so infectious and I felt like a kid on Christmas morning!

Bristol Balloon Fiesta

The field looks very unimpressive when I first arrived, a field of deflated balloons and land rovers everywhere. Whispers are heard double guessing if the balloons will be given the all-clear to fly. The announcer comes over the speakers to let us know a decision has been made. Coloured smoke will fill the air with the board’s decision. Red is a no go, Amber for tethering only and Green for an assent. Silence hangs over the field waiting for the smoke. Its a green and we have lift off! The noise of the burners and air inflating the balloons has to be the most thrilling noise you will hear at a balloon fiesta. The smell of the burners, watching the deflated balloons come to life is magical.

Bristol Balloon Fiesta

 

The first balloon to take off was the Thatchers Cider hot air balloon. All around me balloons start to fill the air. The shaped balloons are the highlight of the weekend and this year a go fund me page was set up to bring Darth Vader back to Bristol, and he came! I had so much fun and was so thrilled to see my first ascent. Hopefully next year I will have the opportunity to take a flight at the 2020 Bristol Balloon fiesta. There is so much more to see at the fiesta than the hot air balloons. Unfortunately, at the time I was there the funfair was not open so I have no images, and to be honest I was so excited to see the balloons I forget to see what else was happening! There are food stalls, clothing stalls, lots of activities for the kids, a big wheel, craft tent, BBC Bristol and so much more.

Bristol Balloon Fiesta

I highly recommend visiting the Bristol Balloon Fiesta. It is a feast for the eyes, lots to do for all ages. Next year’s event takes place on August 6th-9th, 2020. Pop it in your calendar, you will not be disappointed.

NB: Please note all photos and words are my own, I was not paid to attend this event, I received a press pass on behalf of Bristol Bloggers

 

 

 

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