I am really excited to share with you my series of blog posts and videos on Personal Branding Photography here on my blog. So many things to think about, like what to wear, looking for a photographer and “What is a Personal Branding Photographer?” Everyone needs a Personal Branding Photographer, from bloggers, creatives, yoga instructors and yes even lawyers!
So what is all the fuss about ?
Creating a unique personal brand and identity for your business takes a lot of time and integrity. Your brand is what communicates who you are to your audience. It helps your audience connect with you as a person and get to know you on a more personal level and feel comfortable with you straight away. You have an even stronger visual brand presence because your photos are curated to match your brand.
It captures the best version of yourself. Personal Brand Photography gives you the ability to let the world see you in a relaxed and professional way. Your shoot will consist of various styles of images for you to use across all your social media outlets. A bank of professional images from portraits, behind the scenes, at your desk and different locations will be at your fingertips taking the stress away when selecting images for your blog posts etc.
Your client needs to be able relate to you. If you want to grow your personal brand you need to share you story. Storytelling is a powerful medium and choosing the right Personal Branding Photographer will be able to focus on telling your story in a visual way. Personal Brand Photography helps communicate what you have to offer to potential clients.
It’s no secret that we live in a very visual world with the internet, and want everything at our fingertips. If you want your personal brand to thrive you have to keep up with technology, be seen everywhere at all times. To be able to communicate your vision of your brand through beautifully captured, professional imagery is so important in our image driven market. So having images that really show off you and what your business is all about is the beginning part of that conversation and to stand out.
NB: This is part 1 in a series about personal branding photography. Part 2 is here “5 Questions to ask your Personal Brand Photographer” and Part 3 What to Wear at your Personal Branding Photoshoot