How to grow your following on Instagram in 4 easy steps

How to grow your following on Instagram in 4 easy steps

Did you know there are over 1 billion users on Instagram? Over half of those users are on Instagram daily. That’s a lot of potential customers and also a lot of people that will not be your client, so you need to reach the right audience. Think of your Instagram feed like a magazine, you want your audience to know exactly what you do at a glance.

So how do we do this;

Banging Bio

You have 150 letters to let your audience know who you are, what you do, how you can help them, and where you are based, don’t waste it.

Your profile picture should be a photo of you facing the camera, we want to see who we are investing our time and money in.

I highly recommend changing your account from a personal to a business or creator account. This will allow you to add a contact email and link to your website, as well as access analytics.

Consistency

There is no point just uploading here and there with no plan I’m afraid. Consistency is key, whether that is 3 times a week, every day, or even once a week, just be consistent. Show up the same day, same time and your audience will too. I choose to post Monday – Friday 7.30 am. I use Planoly a free app for my phone and computer to schedule my posts daily.

Captions

You need to grab your audience before they scroll with your caption. Engage from the first line, use a call for action at the end of your caption. Engage with your audience and keep the conversation flowing.

Hashtags

You can use up to 30 hashtags, use them! Choose hashtags that are relevant to your caption and photo. Do some research on your hashtags as well. Using a hashtag like #photography has over 600million tags. It is going to be impossible to be seen with such a high number. Be more niche, ie for me, I would select #brandphotography. This hashtag has 152k tags, a much lower number and I am more likely to appear when my ideal client searches for this hashtag. Also, use location tags ie #bristolbrandphotographer would be a good one for me.

What hashtags is your ideal client searching for?

I hope this has given you a few pointers to start attracting your ideal client.

Let me know in the comments

 

 

 

 

 

Y2Squared – Personal Branding Shoot

Y2Squared – Personal Branding Shoot

Last year I traveled back to Hong Kong where I used to live, visit friends and photograph some previous clients of mine. Angela is a good friend of mine and a client. She is an entrepreneur, running several businesses. From a semi-precious jewellery company, Y2 Squared and a playgroup EEK. Opposite ends of the spectrum so she needed a set of images to represent both companies.

Location was really important, we needed to find somewhere with lots of colour as well as a backdrop that was minimalistic.

We chose Stanley Market as our location as it offered all of the above, with a vibrant yellow wall just perfect for EEK. Angela’s brand colours for EEK are primary colours. The blue and yellow backdrops were just perfect.

 

Personal Brand Photograpy

 

 

As well as location, choosing outfits for Angela to wear had to be taken into account for both businesses. We discussed bringing in colour and pattern for the playgroup brand photos and keeping things much simpler for the jewellery business.

Angela also required product shots for Y2Squared, a mix of lifestyle and simple product shots showcasing the jewellery.

 

Personal Brand Photography

Personal Brand Photography

 

As you can see, one location can offer such a diverse set of images. When booking your personal branding shoot, take some time researching locations and ask your photographer too, they will know some great locations to shoot in too.

Personal Branding Shoot – Menovibrant

Personal Branding Shoot – Menovibrant

Personal Branding Photography

I had the great pleasure of photographing Nona’s Personal Branding for her new business venture MenoVibrant. MenoVibrant is a healthy lifestyle website aimed at helping women going through the menopause with tips on exercise and healthy eating. I for one cannot wait for Nona to launch her website as I am that woman!

Personal Branding Photography

As well as MenoVibarnt, Nona runs a non for profit running club near Peterborough, Sawtry Walk to Run. Her love for running came about when Nona started her weight loss journey 3 years ago. She put a shout out on a local Facebook forum looking for other likeminded women who wanted to start running. She was inundated with other women just like herself who wanted to tone up, start running for health reason. Over 30 women turned up! And thats how the running club was born.

Personal Branding Photography

Nona really is such an inspiration and I wanted to make sure her massive personality and love for life came through in her images. Nona needed a mix of images for her different hats she wears. We chose several locations to fit the brief as well as outfits that were on brand and show Nona’s bright and cheery personality.

Personal Branding Photography

To help Nona prepare for her Personal Branding session I sent her my free guide “Planning for your Personal Branding Shoot”. This free guide is sent to all my clients when they book a session with me. 14 pages full of tips on what props to bring, location ideas, what to wear and so much more.

At the time of writing this post, Nona’s website is still under construction but do keep checking back as I know it goes live very soon.

 

How to Prepare for your Personal Branding Photo Shoot

How to Prepare for your Personal Branding Photo Shoot

Personal Branding Photographer Frome

 

You have found your photographer, contracts signed and shoot day is upon you. Preparation is key for a successful shoot for both photographer and client. When you book a Personal Branding Photography session with me I will send out a detailed guide to prepare you for your shoot. In the meantime here is my check list to help you prepare for a Personal Brand Photography session.

  • First things first you need to find a photographer whose work you like and book them ( check out this blog post here )
  • Send your photographer a Pinterest board of the style of images and locations that you would like. Include posing ideas as well.
  • Select what you are going to wear. Keep it simple, wear what feels most comfortable and add some accessories that are your brand colours. This is the time to book makeup and hair appointments too. ( check out my blog post here ).
  • Choose locations where you are most comfortable and that represent your brand . Think about coffee shops, your office space, local neighbourhood for example. Good lighting is key, your photographer can advise on locations too. Send addresses of locations to your photographer in advance so they can check out best spots for your shoot.
  • Think about props you want to bring with you. Mobile phone, laptop, notebooks and pens are great everyday props. Bring the tools of your trade along too ( if possible!)
  • Ask your photographer when you can expect your photos to be ready and how they will be delivered.

Shoot day is here , pack your bag with your props and clothing. Water to keep you hydrated and maybe some snacks. Most of all don’t forget to enjoy yourself!

I hope this series on Personal Brand Photography has been useful for you when considering booking a photographer.