Why is Product Photography so Important

Why is Product Photography so Important

Are you a product-based business? Do you take your photos with your mobile phone? Then this blog post is for you, grab a cuppa and read on.

Who is product photography for?

Product photography is for all businesses selling a product. From simple studio product images to lifestyle product images.

First impressions count, and even more so today, everything is online and we live in a fast-paced world. We need to grab the attention of our clients in milliseconds before they move on to the next website. So how can we do this?

Professional photography for your website and business is a must. You want to let your clients know that you are serious about your business. A professional photographer will invest time getting to know you and your brand and discuss styling options that will enhance your product.

There are two types of product photography for you to consider.

 Product Photography

Usually photographed on a white background in a studio. Your product is the hero. Clean minimalist style of photography ideal for the your product page listing.

Lifestyle Product Photography

Lifestyle product photography shows your product within a curated and styled scene, sometimes featuring models, to introduce your potential customer to the idea of a specific lifestyle in keeping with your brand. Lifestyle product photography will be photographed on location or in a mock upset in a studio.

Perfect for the Etsy and Not on the Highstreet seller, and to use as a photo in addition to your product image.

I really enjoy shooting styled product photography, telling the story of your product, learning about your brand and ideal client are all important factors when I am shooting products for my clients.

When you book a product photography shoot with me, I will arrange for an in-person chat or skype, depending on where you live. I will send out a questionnaire for you to fill in for me to understand the requirements of your shoot. ie: where the images will be used, the orientation of images for example. I like to gather as much information about your product and brand for your product to stand out and attract your ideal client to buy from you. At the end of the day, this is what your end goal is.

If any of this has resonated with you, please reach out, send me an email, or drop a comment below and let’s have a chat about how I can help make your product stand out and sell.

Do you know who your Ideal Client is?

Do you know who your Ideal Client is?

Are you finding it hard to reach your client on social media?

If you answered yes, the simple answer is you are not reaching your ideal client with the content you are putting out. Do you know who your ideal client is? This may seem like a really simple question to ask, but a lot of small businesses are not niching down enough, which in time means not reaching your ideal client.

Rest assured I am here to help you find your niche and your ideal client.

 

Start with these 5 questions to ask yourself :

  • What are your ideal customer’s goals and values?
  • What are the demographics of your ideal customer?
  • What are his or her challenges and pain points?
  • What would be his or her objections to buying your product or service?
  • Where does your ideal customer get his or her information? (i.e. books, magazines, etc.)

 

Now let’s get into some more specifics :

  • Gender
  • Age
  • Interests and hobbies
  • Occupation
  • Location
  • Relevant behaviors (e.g., How and where they shop, how much they are willing to pay, etc.)
  • Average income
  • Level of education

You now have a great list of what your ideal client looks like as well as pain points. At the end of the day your business, whether a service or product-based business, needs to solve a problem for your client.

 

My ideal client is a female creative entrepreneur who is married with grown-up children, her name is Katie. This is not her first career, she is in her late 30’s to ’50s and is looking to uplevel her business with images that represent her brand. She is a busy woman and her time is important to her. She is a fashion-forward woman who spends money on her appearance and drives a hybrid or electric car, she cares for the environment. Katie enjoys networking with other females and is often out enjoying coffee in her favorite independent coffee shop with a girlfriend.

Anna Bowkis Photography provides Personal Branding packages that will give Katie a library of images for a couple of months. Katie can also purchase styled stock images from Anna Bowkis Photography that is on-brand, saving her time when she needs an image to add to a marketing piece at short notice.

 

Analytics

Now go and look at your google and social media analytics and see where your views are coming from. If I am attracting mostly young single females at university I need to change the content I am putting out to attract the Katies out there!

Hopefully, this has helped you learn more about finding your ideal client, and do give them a name, it helps when putting content out there when you can visualize your client, talk to her/him/them directly.

Do let me know how you get on, I would love to hear.

5 Tips for Working from Home – Covid 19

5 Tips for Working from Home – Covid 19

Amid times of uncertainties, many of us are working from home, who may have never worked from home before. This can be quite bewildering and difficult at times, especially if you have kids home from school and a partner also working from home.

I am currently juggling with 5 adults working from home, routine, structure and self-care have never been more important than now.

Here are my 5 top tips for working from home :

Maintain a routine 

We are creatures of habit, a routine is really important for our mental health. Set an alarm. You want to avoid having lie-ins. Get up and get dressed, do not spend the day in your PJs. I know how easy that can be, trust me! I have definitely found putting on my makeup and smart casual dress code has really helped with my mindset when working from home. If you are homeschooling too, set up a timetable for the kids, remembering to schedule playtime for them. Our kids need routine as much as we do and making a visual timetable for them is a fun task to all get involved in. I have found a timetable has been really useful for us when needing to share the same space. Booking in time to use a quite space for conference calls so we are not all needing that same space at once.

Exercise

Our daily steps are definitely going to suffer whilst we are in lockdown. Schedule time to do some yoga, go for a walk (remember to adhere to social distancing), look up youtube videos for at-home exercise routines.  Joe Wickes is live on youtube daily at 9 am for Pe with Joe. Such a brilliant idea for our kids and no reason why you cannot join in too.

Virtual Coffee Mornings

How lucky are we to have the technology to connect with friends, family and work colleagues by Zoom, and Skype (among the many apps out there). Use this technology to have a virtual coffee morning. I have been holding weekly Zoom calls with my network ladies, and it’s been such fun, we have a giggle and still manage some networking lol.

Dedicated workspace

This is really important. Do not be tempted to set up your home office from the comfort of your bed or sofa, seriously! Find a space, whether it is the kitchen table or pop a table/desk in your bedroom if need be, having dedicated space is so important for a positive mindset. Take time to make it feel special, layout your makeshift desk with a candle, favorite mug, and a notepad for example. Pop a plant or some cheery flowers on your “desk” too. Remember to charge laptops/iPads the night before so you are all ready to go in the morning.

Take breaks

Don’t forget to take breaks, schedule in coffee breaks and a lunch break, as you would in your day job. A great time to all get together over a cuppa away from your work set up as well. This is your time to grab some vitamin D, sit outside and enjoy the sunshine. Read a magazine or book, do stay away from your computer though.

Finally, this is temporary. Please do not get stressed. I hope you have found my 5 tips helpful and do share any tips you have in the comments

Stay safe, stay inside, protect our NHS

Y2Squared – Personal Branding Shoot

Y2Squared – Personal Branding Shoot

Last year I traveled back to Hong Kong where I used to live, visit friends and photograph some previous clients of mine. Angela is a good friend of mine and a client. She is an entrepreneur, running several businesses. From a semi-precious jewellery company, Y2 Squared and a playgroup EEK. Opposite ends of the spectrum so she needed a set of images to represent both companies.

Location was really important, we needed to find somewhere with lots of colour as well as a backdrop that was minimalistic.

We chose Stanley Market as our location as it offered all of the above, with a vibrant yellow wall just perfect for EEK. Angela’s brand colours for EEK are primary colours. The blue and yellow backdrops were just perfect.

 

Personal Brand Photograpy

 

 

As well as location, choosing outfits for Angela to wear had to be taken into account for both businesses. We discussed bringing in colour and pattern for the playgroup brand photos and keeping things much simpler for the jewellery business.

Angela also required product shots for Y2Squared, a mix of lifestyle and simple product shots showcasing the jewellery.

 

Personal Brand Photography

Personal Brand Photography

 

As you can see, one location can offer such a diverse set of images. When booking your personal branding shoot, take some time researching locations and ask your photographer too, they will know some great locations to shoot in too.

Personal Branding Shoot – Menovibrant

Personal Branding Shoot – Menovibrant

Personal Branding Photography

I had the great pleasure of photographing Nona’s Personal Branding for her new business venture MenoVibrant. MenoVibrant is a healthy lifestyle website aimed at helping women going through the menopause with tips on exercise and healthy eating. I for one cannot wait for Nona to launch her website as I am that woman!

Personal Branding Photography

As well as MenoVibarnt, Nona runs a non for profit running club near Peterborough, Sawtry Walk to Run. Her love for running came about when Nona started her weight loss journey 3 years ago. She put a shout out on a local Facebook forum looking for other likeminded women who wanted to start running. She was inundated with other women just like herself who wanted to tone up, start running for health reason. Over 30 women turned up! And thats how the running club was born.

Personal Branding Photography

Nona really is such an inspiration and I wanted to make sure her massive personality and love for life came through in her images. Nona needed a mix of images for her different hats she wears. We chose several locations to fit the brief as well as outfits that were on brand and show Nona’s bright and cheery personality.

Personal Branding Photography

To help Nona prepare for her Personal Branding session I sent her my free guide “Planning for your Personal Branding Shoot”. This free guide is sent to all my clients when they book a session with me. 14 pages full of tips on what props to bring, location ideas, what to wear and so much more.

At the time of writing this post, Nona’s website is still under construction but do keep checking back as I know it goes live very soon.