10 Ways to use Styled Stock Photography

10 Ways to use Styled Stock Photography

With the “opening” of my Style Stock Studio the other week, selling styled stock imagery for creative female entrepreneurs ( boy that’s a mouthful), I thought it would be a good idea to show you 10 ways you can use stock imagery in your everyday business. Not everyone has the budget to hire a Personal Brand Photographer, this is where styled stock photography is a great alternative. It can be personalized and is an affordable option when budget is tight.

Instagram

Trying to come up with fresh imagery 7 days a week can be stressful and ever so time-consuming. Stock imagery is a great way to fill in those gaps on your feed when you are lacking in creativity, or/and time. Style Stock Studio images allow you to crop, add filters that fit with your feed colours. In this example of my feed, I have used a quote from the Green and White Bundle V.1 and a coffee image from the Coffee V.1 bundle. 

 

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Facebook/Twitter

We have all heard the quote “a photo is worth a thousand words”, the analytics show this on our social media accounts too. People are much more engaged when there is a photo to grab their attention, and are more likely to read what you have to say. Use styled stock imagery to add to your Facebook and Twitter posts for maximum engagement

Newsletter

How often are you sending out a newsletter? Monthly, weekly, maybe daily. Finding images to place into your newsletter can be time consuming. Another great example of when using styled stock photography can really help you concentrate on talking to your clients instead of searching for the right image.

Advertising

This image is from my Tulips and Coffee collection,  I added graphics and text to make a Facebook advert that stands out. I have kept to my website fonts and colours to keep on brand.

 

Stories

Sometimes we want to make our stories look a tad more polished, use stock imagery to get a message across and why not use a Canva template (see below) to elevate that little bit more. Here I have used a template I have made on Canva with one of my Style Stock Studio images for Instagram stories to the run up of my launch. Canva I love Canva, and if you don’t know what I am talking about, click here. Canva is available on desktop and mobile, a great resource for making templates for all your social media, advertising, logos, newsletter, stories, the list is endless. Use a Canva template and pop in a stock image from any of my collections to take it from boring to exciting!

Marketing

I love using Stock Imagery to keep my brand on point when designing my marketing literature. Whether this is to be printed or a digital version. Here I have used images from Style Stock Studio for my Personal Branding digital magazine that goes out to my clients. Imagery that tells a story to my clients is so important. Choose stock imagery that resonates with your brand is key.

 

Pinterest

Pinterest is becoming a massive part of marketing today. I use Pinterest as a search engine more than I do Google. Pinterest is a visual platform, and it is important to have good imagery to encourage people to pin, save to a board and the end game to click the link to the article you are promoting. Gina from Limitbreaker uses stock imagery very well for her Pinterest graphics. This image is from my Eucalyptus and Coffee bundle. Adding your own graphics and text makes the stock image fit with your brand.

 

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Website

Styled stock photography is very handy when filling in areas on your website, especially when it comes to the contact me/us page. I have used an image with a laptop from the Eucalyptus and Coffee on my contact me page. I needed an image that had a device in and this image was perfect, representing contact by email.

 

Blog

I love the way Gina from Limit Breaker has used one of the stock images from the Eucalyptus and Coffee bundle on her blog. Gina has used the image as a header for her blog post.

 

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I hope this has been helpful and given you some ideas and how and where to use Style Stock Studio images in your business.

Why I don’t make New Year Resolutions

Why I don’t make New Year Resolutions

It’s that time of year again, Big Ben has chimed in a New Year 2019 and gym memberships are being signed up, cookbooks for healthy eating are flying of the shelves, and I’ve already broken every NY resolution I have made and its only January 3rd !

So I’m not making any. And what a burden has been lifted of my shoulders already by just writing it down ! Oh the pressure to lose 4 stone by the end of the year, exercise every day for an hour, get up an hour early, write a journal, the list is endless. I’ve made resolutions like this for years and fail at the first hurdle. This year I have thought long and hard and I am NOT making a single resolution. Even the word “resolution” sends shivers up my spine! Instead looking at setting small achievable goals like, set my alarm clock 10 minutes earlier and building up time over a longer period. Loose 1lb a week, thats 52 lbs in a year! 4 stone is a terrifying amount of weight when you look at it like that. Write a journal once a week and build from there. This all becomes so much more achievable straight away. And who says you have to start them on January 1st anyways ??

Instead I am going to make small goals that when I look back in 12 months a larger goal will have been achieved. This starts with my word for 2019. This year I choose BRAVE. It just popped into my head and I kept coming back to this word BRAVE. I looked it up in the dictionary to understand fully what BRAVE would mean for me.

n : braveCourageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. … Both adjective and verb forms of the word share a common meaning — the sense of having courage or acting fearlessly.

It does not mean “being afraid and doing it anyway.” Nope. Brave means listening to the still small voice inside and DOING AS IT SAYS. Regardless of what the rest of the world is saying. Brave implies WISDOM.

I love everything BRAVE stands for, I am going to step out of my comfort zone. I am going to not let my fears hold me back. I am going to be a little bit daring!

Being brave will mean:

  • Taking my business to the next level and not holding back because of my age.
  • Taking control of my eating habits
  • Meeting new people and not worrying what they may think of me
  • Embracing turning 50 this year and not hold back because of a number
  • Contacting businesses/individuals I want to collaborate with, they can only say no in the end!
  • Stop comparing myself to others on social media and accept who I am and like me ( this is one of the toughest for me to be honest)
  • Stop listening to the voices in my head telling me I can’t, be brave and try it. Better to have tried than not tried at all

I cannot wait to see where my word takes me in 2019.

Do you make resolutions or do you choose a word for the year? Would love to hear your thoughts…

PS : Highly recommend listening to Christina Greve’s podcast on goal setting for some great tips

My 7 Favourite Podcasts

My 7 Favourite Podcasts

I am addicted to podcasts, there I said it! I absolutely love them. I listen in the car, soaking in the bath, when I am editing and before I go to bed. There is never a time I don’t pop a podcast on these days.

A podcast is so easy to listen too and I often feel like I am sat in a room with a bestie. Here are a list of my current favourite podcast that I am listening too, in no particular order…

Hashtag Authentic

Hosted by Sara Tasker of Me and Orla Instagram fame. Sara lives in Yorkshire , England with her husband and daughter Orla

“Hashtag Authentic is my podcast for Instagrammers, bloggers and online creatives. Each month we share strategies, stories, tips and experience to help you bloom and grow through your online adventures. Brought to you by Sara Tasker, Instagram coach and photographic influencer, this podcast is for anyone navigating the world of online success whilst trying to stay true to themselves & their future dreams.”

Sara’s podcasts are mainly focused around social media and entrepreneurship. Sara holds solo podcasts as well as inviting guests to talk about subjects like “how to get press coverage”, “how to stop worrying about what others think” all things instagram, branding and being an entrepreneur in general.

Sara has published a book “Hashtag Authentic” which comes out early next year.

Hashtag Authentic podcast can be found here 

 

Goal Digger

Jenna Kutcher is the gal behind this podcast. Jenna is from Minnesota , she is an entrepreneur, photographer and online marketing guru!

“A chart topping business podcast led by Jenna dishing the best mini-marketing trainings and sharing interviews featuring the ultimate girl bosses”

Jenna is all about the hustle and promoting girl bosses! Jenna talks openly about how she grew her businesses starting life out as a wedding photographer to earning 6 figure sums with her online businesses helping other female business women.

 

Goal Digger can be found here

 

 

Raw Milk

I love Beth Kirby, also known as Local Milk on Instagram and her website. Beth lives half the year in Tennesse and the other half in Paris. Travels the world teaching her food and lifestyle photography workshops.

“Raw Milk is Beth Kirby’s Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.”

Beth talks openly about her mental health struggles on her podcasts. She hosts solo and also has some pretty awesome guests. Subjects cover all aspects of running a business from ” how to stand out in a crowd” ,”the big fears that hold creatives back” , instagram and mental health for creatives.

Raw Milk can be found here

 

 

Janet Murray

I have just started to listen to Janet Murray’s podcasts. After suggesting to a friend I realised I hadn’t listen to one myself! Janet has been on constantly these past few days in the car. Janet was a journalist for The Guardian before she set up her business as a marketing expert.

I highly recommend episode 318 ” How to ace your content strategy 2019. I am actually going to have to listen again with a note book to hand! Full of so much amazing content as are all the podcasts I have listen to so far. Highly recommend you tune in to Janet now for setting your marketing intentions for 2019. You will not regret it!

Janet Murray can be found here

 

Make it Happen

Hosted by Jen Carrington, Make it Happen is a podcast for big-hearted creative business owners. Jen is another newbie to my podcast listening. A business coach Jen gives lots of great advice in her podcasts, and I never leave empty handed . I am always motivated to carry out her advice.

Currently 7 series in her podcast list so lots of catching up to do. Some of my favourites are season 4, episode 1; The books that have shaped my creative work and life. Season 7, episode 2; Start with your mindset.

Jen’s podcasts cover all areas of being an entrepreneur, the self doubt we have and the tools to help us become a better person.

Make it Happen can be found here 

 

The Fringe of It

“A weekly podcast from Liv Purvis (What Olivia Did) and Charlotte Jacklin (Betty) aka out of touch early grandma’s (wishing they had their own radio show), navigating their way through millennial life and laughing a lot in between.”

I have been following Charlotte on instagram for over a year now and am in love with her stories and feel like we are BFF’s already lol! So it was only natural for me to go and listen to The Fringe of it when it launched earlier this year.

Definitely one for the girls, grab a glass of wine and nibbles whilst listening to Charlotte and Liv chat all things style, holidays, stress and people pleasing among some of the topics the girls discuss.

The Fringe of it can be found here

 

 

Reasons to be Cheerful

Totally non business related this one. Hosted by ex labour MP Ed Milaband and radio host Geoff Lloyd. I was introduced to Reasons to be Cheerful by a good friend to listen too a particular episode on transgender issues. This podcast comes under news and politics, pretty unusual subject matter for me to be honest, but I really enjoy them. I choose episodes that are on a subject matter I am interested in ie plastic plastic plastic episode 58 . More like a radio chat show as several guests are part of each episode.

Reasons to be Cheerful can be found here 

 

 

I hope you find a new podcast to listen to from my list. Do you have a favourite podcast I should listen too? Would love you to pop a link in the comments.