How to grow your following on Instagram in 4 easy steps

How to grow your following on Instagram in 4 easy steps

Did you know there are over 1 billion users on Instagram? Over half of those users are on Instagram daily. That’s a lot of potential customers and also a lot of people that will not be your client, so you need to reach the right audience. Think of your Instagram feed like a magazine, you want your audience to know exactly what you do at a glance.

So how do we do this;

Banging Bio

You have 150 letters to let your audience know who you are, what you do, how you can help them, and where you are based, don’t waste it.

Your profile picture should be a photo of you facing the camera, we want to see who we are investing our time and money in.

I highly recommend changing your account from a personal to a business or creator account. This will allow you to add a contact email and link to your website, as well as access analytics.

Consistency

There is no point just uploading here and there with no plan I’m afraid. Consistency is key, whether that is 3 times a week, every day, or even once a week, just be consistent. Show up the same day, same time and your audience will too. I choose to post Monday – Friday 7.30 am. I use Planoly a free app for my phone and computer to schedule my posts daily.

Captions

You need to grab your audience before they scroll with your caption. Engage from the first line, use a call for action at the end of your caption. Engage with your audience and keep the conversation flowing.

Hashtags

You can use up to 30 hashtags, use them! Choose hashtags that are relevant to your caption and photo. Do some research on your hashtags as well. Using a hashtag like #photography has over 600million tags. It is going to be impossible to be seen with such a high number. Be more niche, ie for me, I would select #brandphotography. This hashtag has 152k tags, a much lower number and I am more likely to appear when my ideal client searches for this hashtag. Also, use location tags ie #bristolbrandphotographer would be a good one for me.

What hashtags is your ideal client searching for?

I hope this has given you a few pointers to start attracting your ideal client.

Let me know in the comments

 

 

 

 

 

5 Must Have Props to take to your Personal Branding Shoot

5 Must Have Props to take to your Personal Branding Shoot

Congratulations, you have booked a Personal Branding shoot and the big day is fast approaching. Your photographer has suggested you bring some props but you have no idea what to bring. I have you covered; here are my top 5 must-have props you should bring to your Personal Branding Shoot.

What do you sell? Do not forget to bring along the product you sell, and if you don’t sell a product then bring along some marketing pieces, ie business card, print out any digital material you send to a client.

Tools of your trade A hairdresser may bring along their scissors, a florist can bring some secateurs, a photographer would bring a camera and an artist would bring brushes, pens, or wool depending on their art.

Favorite item A personal brand shoot is about you, so don’t forget to bring along something that shows your personality, your likes. That could be flowers, a cake, a favorite bag, a magazine or even a book, the list is endless.

Stationery items Do you use a laptop for your work, are you a notebook addict! Bring along stationary in your brand colors to add some color to your shoot and they make great props for flat lays too.

What’s your go-to drink? For me that is an Americano, you won’t see me without a coffee in my hand, for you that maybe water, a pot of tea, or your favorite cocktail. Why not bring along a mug in your brand colors or a water bottle with your initials on.

Finally, your phone is a must-have these days for your shoot. Maybe add a funky case, having something in your hand really helps when having your photo taken, keeping those hands busy stops any awkward poses!

I hope this has given you some ideas for your next Personal Branding Shoot

Do you know who your Ideal Client is?

Do you know who your Ideal Client is?

Are you finding it hard to reach your client on social media?

If you answered yes, the simple answer is you are not reaching your ideal client with the content you are putting out. Do you know who your ideal client is? This may seem like a really simple question to ask, but a lot of small businesses are not niching down enough, which in time means not reaching your ideal client.

Rest assured I am here to help you find your niche and your ideal client.

 

Start with these 5 questions to ask yourself :

  • What are your ideal customer’s goals and values?
  • What are the demographics of your ideal customer?
  • What are his or her challenges and pain points?
  • What would be his or her objections to buying your product or service?
  • Where does your ideal customer get his or her information? (i.e. books, magazines, etc.)

 

Now let’s get into some more specifics :

  • Gender
  • Age
  • Interests and hobbies
  • Occupation
  • Location
  • Relevant behaviors (e.g., How and where they shop, how much they are willing to pay, etc.)
  • Average income
  • Level of education

You now have a great list of what your ideal client looks like as well as pain points. At the end of the day your business, whether a service or product-based business, needs to solve a problem for your client.

 

My ideal client is a female creative entrepreneur who is married with grown-up children, her name is Katie. This is not her first career, she is in her late 30’s to ’50s and is looking to uplevel her business with images that represent her brand. She is a busy woman and her time is important to her. She is a fashion-forward woman who spends money on her appearance and drives a hybrid or electric car, she cares for the environment. Katie enjoys networking with other females and is often out enjoying coffee in her favorite independent coffee shop with a girlfriend.

Anna Bowkis Photography provides Personal Branding packages that will give Katie a library of images for a couple of months. Katie can also purchase styled stock images from Anna Bowkis Photography that is on-brand, saving her time when she needs an image to add to a marketing piece at short notice.

 

Analytics

Now go and look at your google and social media analytics and see where your views are coming from. If I am attracting mostly young single females at university I need to change the content I am putting out to attract the Katies out there!

Hopefully, this has helped you learn more about finding your ideal client, and do give them a name, it helps when putting content out there when you can visualize your client, talk to her/him/them directly.

Do let me know how you get on, I would love to hear.

Personal Branding Shoot – Menovibrant

Personal Branding Shoot – Menovibrant

Personal Branding Photography

I had the great pleasure of photographing Nona’s Personal Branding for her new business venture MenoVibrant. MenoVibrant is a healthy lifestyle website aimed at helping women going through the menopause with tips on exercise and healthy eating. I for one cannot wait for Nona to launch her website as I am that woman!

Personal Branding Photography

As well as MenoVibarnt, Nona runs a non for profit running club near Peterborough, Sawtry Walk to Run. Her love for running came about when Nona started her weight loss journey 3 years ago. She put a shout out on a local Facebook forum looking for other likeminded women who wanted to start running. She was inundated with other women just like herself who wanted to tone up, start running for health reason. Over 30 women turned up! And thats how the running club was born.

Personal Branding Photography

Nona really is such an inspiration and I wanted to make sure her massive personality and love for life came through in her images. Nona needed a mix of images for her different hats she wears. We chose several locations to fit the brief as well as outfits that were on brand and show Nona’s bright and cheery personality.

Personal Branding Photography

To help Nona prepare for her Personal Branding session I sent her my free guide “Planning for your Personal Branding Shoot”. This free guide is sent to all my clients when they book a session with me. 14 pages full of tips on what props to bring, location ideas, what to wear and so much more.

At the time of writing this post, Nona’s website is still under construction but do keep checking back as I know it goes live very soon.

 

How to Prepare for your Personal Branding Photo Shoot

How to Prepare for your Personal Branding Photo Shoot

Personal Branding Photographer Frome

 

You have found your photographer, contracts signed and shoot day is upon you. Preparation is key for a successful shoot for both photographer and client. When you book a Personal Branding Photography session with me I will send out a detailed guide to prepare you for your shoot. In the meantime here is my check list to help you prepare for a Personal Brand Photography session.

  • First things first you need to find a photographer whose work you like and book them ( check out this blog post here )
  • Send your photographer a Pinterest board of the style of images and locations that you would like. Include posing ideas as well.
  • Select what you are going to wear. Keep it simple, wear what feels most comfortable and add some accessories that are your brand colours. This is the time to book makeup and hair appointments too. ( check out my blog post here ).
  • Choose locations where you are most comfortable and that represent your brand . Think about coffee shops, your office space, local neighbourhood for example. Good lighting is key, your photographer can advise on locations too. Send addresses of locations to your photographer in advance so they can check out best spots for your shoot.
  • Think about props you want to bring with you. Mobile phone, laptop, notebooks and pens are great everyday props. Bring the tools of your trade along too ( if possible!)
  • Ask your photographer when you can expect your photos to be ready and how they will be delivered.

Shoot day is here , pack your bag with your props and clothing. Water to keep you hydrated and maybe some snacks. Most of all don’t forget to enjoy yourself!

I hope this series on Personal Brand Photography has been useful for you when considering booking a photographer.