How to grow your following on Instagram in 4 easy steps

How to grow your following on Instagram in 4 easy steps

Did you know there are over 1 billion users on Instagram? Over half of those users are on Instagram daily. That’s a lot of potential customers and also a lot of people that will not be your client, so you need to reach the right audience. Think of your Instagram feed like a magazine, you want your audience to know exactly what you do at a glance.

So how do we do this;

Banging Bio

You have 150 letters to let your audience know who you are, what you do, how you can help them, and where you are based, don’t waste it.

Your profile picture should be a photo of you facing the camera, we want to see who we are investing our time and money in.

I highly recommend changing your account from a personal to a business or creator account. This will allow you to add a contact email and link to your website, as well as access analytics.

Consistency

There is no point just uploading here and there with no plan I’m afraid. Consistency is key, whether that is 3 times a week, every day, or even once a week, just be consistent. Show up the same day, same time and your audience will too. I choose to post Monday – Friday 7.30 am. I use Planoly a free app for my phone and computer to schedule my posts daily.

Captions

You need to grab your audience before they scroll with your caption. Engage from the first line, use a call for action at the end of your caption. Engage with your audience and keep the conversation flowing.

Hashtags

You can use up to 30 hashtags, use them! Choose hashtags that are relevant to your caption and photo. Do some research on your hashtags as well. Using a hashtag like #photography has over 600million tags. It is going to be impossible to be seen with such a high number. Be more niche, ie for me, I would select #brandphotography. This hashtag has 152k tags, a much lower number and I am more likely to appear when my ideal client searches for this hashtag. Also, use location tags ie #bristolbrandphotographer would be a good one for me.

What hashtags is your ideal client searching for?

I hope this has given you a few pointers to start attracting your ideal client.

Let me know in the comments

 

 

 

 

 

My 7 Favourite Podcasts

My 7 Favourite Podcasts

I am addicted to podcasts, there I said it! I absolutely love them. I listen in the car, soaking in the bath, when I am editing and before I go to bed. There is never a time I don’t pop a podcast on these days.

A podcast is so easy to listen too and I often feel like I am sat in a room with a bestie. Here are a list of my current favourite podcast that I am listening too, in no particular order…

Hashtag Authentic

Hosted by Sara Tasker of Me and Orla Instagram fame. Sara lives in Yorkshire , England with her husband and daughter Orla

“Hashtag Authentic is my podcast for Instagrammers, bloggers and online creatives. Each month we share strategies, stories, tips and experience to help you bloom and grow through your online adventures. Brought to you by Sara Tasker, Instagram coach and photographic influencer, this podcast is for anyone navigating the world of online success whilst trying to stay true to themselves & their future dreams.”

Sara’s podcasts are mainly focused around social media and entrepreneurship. Sara holds solo podcasts as well as inviting guests to talk about subjects like “how to get press coverage”, “how to stop worrying about what others think” all things instagram, branding and being an entrepreneur in general.

Sara has published a book “Hashtag Authentic” which comes out early next year.

Hashtag Authentic podcast can be found here 

 

Goal Digger

Jenna Kutcher is the gal behind this podcast. Jenna is from Minnesota , she is an entrepreneur, photographer and online marketing guru!

“A chart topping business podcast led by Jenna dishing the best mini-marketing trainings and sharing interviews featuring the ultimate girl bosses”

Jenna is all about the hustle and promoting girl bosses! Jenna talks openly about how she grew her businesses starting life out as a wedding photographer to earning 6 figure sums with her online businesses helping other female business women.

 

Goal Digger can be found here

 

 

Raw Milk

I love Beth Kirby, also known as Local Milk on Instagram and her website. Beth lives half the year in Tennesse and the other half in Paris. Travels the world teaching her food and lifestyle photography workshops.

“Raw Milk is Beth Kirby’s Instagram filter-free podcast for creative entrepreneurs where she gets raw, real, and sometimes ridiculous about what it really takes to build a life and business you love, live slow, travel more, make an impact, and make money while you do it.”

Beth talks openly about her mental health struggles on her podcasts. She hosts solo and also has some pretty awesome guests. Subjects cover all aspects of running a business from ” how to stand out in a crowd” ,”the big fears that hold creatives back” , instagram and mental health for creatives.

Raw Milk can be found here

 

 

Janet Murray

I have just started to listen to Janet Murray’s podcasts. After suggesting to a friend I realised I hadn’t listen to one myself! Janet has been on constantly these past few days in the car. Janet was a journalist for The Guardian before she set up her business as a marketing expert.

I highly recommend episode 318 ” How to ace your content strategy 2019. I am actually going to have to listen again with a note book to hand! Full of so much amazing content as are all the podcasts I have listen to so far. Highly recommend you tune in to Janet now for setting your marketing intentions for 2019. You will not regret it!

Janet Murray can be found here

 

Make it Happen

Hosted by Jen Carrington, Make it Happen is a podcast for big-hearted creative business owners. Jen is another newbie to my podcast listening. A business coach Jen gives lots of great advice in her podcasts, and I never leave empty handed . I am always motivated to carry out her advice.

Currently 7 series in her podcast list so lots of catching up to do. Some of my favourites are season 4, episode 1; The books that have shaped my creative work and life. Season 7, episode 2; Start with your mindset.

Jen’s podcasts cover all areas of being an entrepreneur, the self doubt we have and the tools to help us become a better person.

Make it Happen can be found here 

 

The Fringe of It

“A weekly podcast from Liv Purvis (What Olivia Did) and Charlotte Jacklin (Betty) aka out of touch early grandma’s (wishing they had their own radio show), navigating their way through millennial life and laughing a lot in between.”

I have been following Charlotte on instagram for over a year now and am in love with her stories and feel like we are BFF’s already lol! So it was only natural for me to go and listen to The Fringe of it when it launched earlier this year.

Definitely one for the girls, grab a glass of wine and nibbles whilst listening to Charlotte and Liv chat all things style, holidays, stress and people pleasing among some of the topics the girls discuss.

The Fringe of it can be found here

 

 

Reasons to be Cheerful

Totally non business related this one. Hosted by ex labour MP Ed Milaband and radio host Geoff Lloyd. I was introduced to Reasons to be Cheerful by a good friend to listen too a particular episode on transgender issues. This podcast comes under news and politics, pretty unusual subject matter for me to be honest, but I really enjoy them. I choose episodes that are on a subject matter I am interested in ie plastic plastic plastic episode 58 . More like a radio chat show as several guests are part of each episode.

Reasons to be Cheerful can be found here 

 

 

I hope you find a new podcast to listen to from my list. Do you have a favourite podcast I should listen too? Would love you to pop a link in the comments.