10 Ways to use Styled Stock Photography

10 Ways to use Styled Stock Photography

With the “opening” of my Style Stock Studio the other week, selling styled stock imagery for creative female entrepreneurs ( boy that’s a mouthful), I thought it would be a good idea to show you 10 ways you can use stock imagery in your everyday business. Not everyone has the budget to hire a Personal Brand Photographer, this is where styled stock photography is a great alternative. It can be personalized and is an affordable option when budget is tight.

Instagram

Trying to come up with fresh imagery 7 days a week can be stressful and ever so time-consuming. Stock imagery is a great way to fill in those gaps on your feed when you are lacking in creativity, or/and time. Style Stock Studio images allow you to crop, add filters that fit with your feed colours. In this example of my feed, I have used a quote from the Green and White Bundle V.1 and a coffee image from the Coffee V.1 bundle. 

 

style stock photography

 

 

 

Facebook/Twitter

We have all heard the quote “a photo is worth a thousand words”, the analytics show this on our social media accounts too. People are much more engaged when there is a photo to grab their attention, and are more likely to read what you have to say. Use styled stock imagery to add to your Facebook and Twitter posts for maximum engagement

Newsletter

How often are you sending out a newsletter? Monthly, weekly, maybe daily. Finding images to place into your newsletter can be time consuming. Another great example of when using styled stock photography can really help you concentrate on talking to your clients instead of searching for the right image.

Advertising

This image is from my Tulips and Coffee collection,  I added graphics and text to make a Facebook advert that stands out. I have kept to my website fonts and colours to keep on brand.

 

Stories

Sometimes we want to make our stories look a tad more polished, use stock imagery to get a message across and why not use a Canva template (see below) to elevate that little bit more. Here I have used a template I have made on Canva with one of my Style Stock Studio images for Instagram stories to the run up of my launch. Canva I love Canva, and if you don’t know what I am talking about, click here. Canva is available on desktop and mobile, a great resource for making templates for all your social media, advertising, logos, newsletter, stories, the list is endless. Use a Canva template and pop in a stock image from any of my collections to take it from boring to exciting!

Marketing

I love using Stock Imagery to keep my brand on point when designing my marketing literature. Whether this is to be printed or a digital version. Here I have used images from Style Stock Studio for my Personal Branding digital magazine that goes out to my clients. Imagery that tells a story to my clients is so important. Choose stock imagery that resonates with your brand is key.

 

Pinterest

Pinterest is becoming a massive part of marketing today. I use Pinterest as a search engine more than I do Google. Pinterest is a visual platform, and it is important to have good imagery to encourage people to pin, save to a board and the end game to click the link to the article you are promoting. Gina from Limitbreaker uses stock imagery very well for her Pinterest graphics. This image is from my Eucalyptus and Coffee bundle. Adding your own graphics and text makes the stock image fit with your brand.

 

style stock photography

Website

Styled stock photography is very handy when filling in areas on your website, especially when it comes to the contact me/us page. I have used an image with a laptop from the Eucalyptus and Coffee on my contact me page. I needed an image that had a device in and this image was perfect, representing contact by email.

 

Blog

I love the way Gina from Limit Breaker has used one of the stock images from the Eucalyptus and Coffee bundle on her blog. Gina has used the image as a header for her blog post.

 

style stock photography

 

I hope this has been helpful and given you some ideas and how and where to use Style Stock Studio images in your business.

Y2Squared – Personal Branding Shoot

Y2Squared – Personal Branding Shoot

Last year I traveled back to Hong Kong where I used to live, visit friends and photograph some previous clients of mine. Angela is a good friend of mine and a client. She is an entrepreneur, running several businesses. From a semi-precious jewellery company, Y2 Squared and a playgroup EEK. Opposite ends of the spectrum so she needed a set of images to represent both companies.

Location was really important, we needed to find somewhere with lots of colour as well as a backdrop that was minimalistic.

We chose Stanley Market as our location as it offered all of the above, with a vibrant yellow wall just perfect for EEK. Angela’s brand colours for EEK are primary colours. The blue and yellow backdrops were just perfect.

 

Personal Brand Photograpy

 

 

As well as location, choosing outfits for Angela to wear had to be taken into account for both businesses. We discussed bringing in colour and pattern for the playgroup brand photos and keeping things much simpler for the jewellery business.

Angela also required product shots for Y2Squared, a mix of lifestyle and simple product shots showcasing the jewellery.

 

Personal Brand Photography

Personal Brand Photography

 

As you can see, one location can offer such a diverse set of images. When booking your personal branding shoot, take some time researching locations and ask your photographer too, they will know some great locations to shoot in too.

Personal Branding Shoot – Menovibrant

Personal Branding Shoot – Menovibrant

Personal Branding Photography

I had the great pleasure of photographing Nona’s Personal Branding for her new business venture MenoVibrant. MenoVibrant is a healthy lifestyle website aimed at helping women going through the menopause with tips on exercise and healthy eating. I for one cannot wait for Nona to launch her website as I am that woman!

Personal Branding Photography

As well as MenoVibarnt, Nona runs a non for profit running club near Peterborough, Sawtry Walk to Run. Her love for running came about when Nona started her weight loss journey 3 years ago. She put a shout out on a local Facebook forum looking for other likeminded women who wanted to start running. She was inundated with other women just like herself who wanted to tone up, start running for health reason. Over 30 women turned up! And thats how the running club was born.

Personal Branding Photography

Nona really is such an inspiration and I wanted to make sure her massive personality and love for life came through in her images. Nona needed a mix of images for her different hats she wears. We chose several locations to fit the brief as well as outfits that were on brand and show Nona’s bright and cheery personality.

Personal Branding Photography

To help Nona prepare for her Personal Branding session I sent her my free guide “Planning for your Personal Branding Shoot”. This free guide is sent to all my clients when they book a session with me. 14 pages full of tips on what props to bring, location ideas, what to wear and so much more.

At the time of writing this post, Nona’s website is still under construction but do keep checking back as I know it goes live very soon.

 

How to Prepare for your Personal Branding Photo Shoot

How to Prepare for your Personal Branding Photo Shoot

Personal Branding Photographer Frome

 

You have found your photographer, contracts signed and shoot day is upon you. Preparation is key for a successful shoot for both photographer and client. When you book a Personal Branding Photography session with me I will send out a detailed guide to prepare you for your shoot. In the meantime here is my check list to help you prepare for a Personal Brand Photography session.

  • First things first you need to find a photographer whose work you like and book them ( check out this blog post here )
  • Send your photographer a Pinterest board of the style of images and locations that you would like. Include posing ideas as well.
  • Select what you are going to wear. Keep it simple, wear what feels most comfortable and add some accessories that are your brand colours. This is the time to book makeup and hair appointments too. ( check out my blog post here ).
  • Choose locations where you are most comfortable and that represent your brand . Think about coffee shops, your office space, local neighbourhood for example. Good lighting is key, your photographer can advise on locations too. Send addresses of locations to your photographer in advance so they can check out best spots for your shoot.
  • Think about props you want to bring with you. Mobile phone, laptop, notebooks and pens are great everyday props. Bring the tools of your trade along too ( if possible!)
  • Ask your photographer when you can expect your photos to be ready and how they will be delivered.

Shoot day is here , pack your bag with your props and clothing. Water to keep you hydrated and maybe some snacks. Most of all don’t forget to enjoy yourself!

I hope this series on Personal Brand Photography has been useful for you when considering booking a photographer.

What to Wear on your Personal Branding Photo Shoot

What to Wear on your Personal Branding Photo Shoot

 

 

What do I wear to my Personal Branding Photography shoot ? is a question I get asked a lot. Hopefully this blog post will help take the stress out of what to wear on your shoot. What  you wear on shoot day is a reflection of your brand and personality, so choose wisely. Wear clothes that convey what you want your clients to feel. Bring wardrobe options ; a casual relaxed look and then maybe a dressier outfit that you would wear to meet clients. What you wear is a reflection on your brand and professionalism. Below are my tips on what to wear and what NOT to wear on the day.

Tips for choosing your outfit :

  • Choose 2 -3 outfits. A great place to start is choose what represents your work. Choose pieces that match your brand aesthetic. Is your brand modern, feminine, free-spirited, casual, sporty. For example if  you are a yoga teacher dressing in your yoga gear and casual clothes would suit your brand. Use layers to help achieve some different looks ; jacket ,cardigan, jumpers.
  • Choose on brand colours that represent your personality. One of my brand colours is a grey, I would select some grey clothing and the dusty pink in my brand colours.
  • Accessorise !! Select jewellery, scarves, hat, sunglasses that can add some interest to your outfit. Scarves and jewellery are a great way to change an outfit up.
  • Avoid large distracting patterns and logos. Vertical strips are a no no as they do not photograph well. Wearing solid colours works well , add accessories to add a splash of colour and interest to an outfit.
  • Try on your clothes. You want to feel comfortable, so make sure your outfits are not ill fitting /too tight/too big. Walk and move around in them.
  • If you wear glasses choose non reflective lenses to avoid glare.

Do check out my other blogposts below answering your Personal Branding questions

NB: This is part 3 in a series about Personal Branding photography. Here is part 1, What is Personal Branding Photography, Part 2,  5 Questions you should ask your Personal Branding Photographer