Why is Product Photography so Important

Why is Product Photography so Important

Are you a product-based business? Do you take your photos with your mobile phone? Then this blog post is for you, grab a cuppa and read on.

Who is product photography for?

Product photography is for all businesses selling a product. From simple studio product images to lifestyle product images.

First impressions count, and even more so today, everything is online and we live in a fast-paced world. We need to grab the attention of our clients in milliseconds before they move on to the next website. So how can we do this?

Professional photography for your website and business is a must. You want to let your clients know that you are serious about your business. A professional photographer will invest time getting to know you and your brand and discuss styling options that will enhance your product.

There are two types of product photography for you to consider.

 Product Photography

Usually photographed on a white background in a studio. Your product is the hero. Clean minimalist style of photography ideal for the your product page listing.

Lifestyle Product Photography

Lifestyle product photography shows your product within a curated and styled scene, sometimes featuring models, to introduce your potential customer to the idea of a specific lifestyle in keeping with your brand. Lifestyle product photography will be photographed on location or in a mock upset in a studio.

Perfect for the Etsy and Not on the Highstreet seller, and to use as a photo in addition to your product image.

I really enjoy shooting styled product photography, telling the story of your product, learning about your brand and ideal client are all important factors when I am shooting products for my clients.

When you book a product photography shoot with me, I will arrange for an in-person chat or skype, depending on where you live. I will send out a questionnaire for you to fill in for me to understand the requirements of your shoot. ie: where the images will be used, the orientation of images for example. I like to gather as much information about your product and brand for your product to stand out and attract your ideal client to buy from you. At the end of the day, this is what your end goal is.

If any of this has resonated with you, please reach out, send me an email, or drop a comment below and let’s have a chat about how I can help make your product stand out and sell.

5 Must Have Props to take to your Personal Branding Shoot

5 Must Have Props to take to your Personal Branding Shoot

Congratulations, you have booked a Personal Branding shoot and the big day is fast approaching. Your photographer has suggested you bring some props but you have no idea what to bring. I have you covered; here are my top 5 must-have props you should bring to your Personal Branding Shoot.

What do you sell? Do not forget to bring along the product you sell, and if you don’t sell a product then bring along some marketing pieces, ie business card, print out any digital material you send to a client.

Tools of your trade A hairdresser may bring along their scissors, a florist can bring some secateurs, a photographer would bring a camera and an artist would bring brushes, pens, or wool depending on their art.

Favorite item A personal brand shoot is about you, so don’t forget to bring along something that shows your personality, your likes. That could be flowers, a cake, a favorite bag, a magazine or even a book, the list is endless.

Stationery items Do you use a laptop for your work, are you a notebook addict! Bring along stationary in your brand colors to add some color to your shoot and they make great props for flat lays too.

What’s your go-to drink? For me that is an Americano, you won’t see me without a coffee in my hand, for you that maybe water, a pot of tea, or your favorite cocktail. Why not bring along a mug in your brand colors or a water bottle with your initials on.

Finally, your phone is a must-have these days for your shoot. Maybe add a funky case, having something in your hand really helps when having your photo taken, keeping those hands busy stops any awkward poses!

I hope this has given you some ideas for your next Personal Branding Shoot

Do you know who your Ideal Client is?

Do you know who your Ideal Client is?

Are you finding it hard to reach your client on social media?

If you answered yes, the simple answer is you are not reaching your ideal client with the content you are putting out. Do you know who your ideal client is? This may seem like a really simple question to ask, but a lot of small businesses are not niching down enough, which in time means not reaching your ideal client.

Rest assured I am here to help you find your niche and your ideal client.

 

Start with these 5 questions to ask yourself :

  • What are your ideal customer’s goals and values?
  • What are the demographics of your ideal customer?
  • What are his or her challenges and pain points?
  • What would be his or her objections to buying your product or service?
  • Where does your ideal customer get his or her information? (i.e. books, magazines, etc.)

 

Now let’s get into some more specifics :

  • Gender
  • Age
  • Interests and hobbies
  • Occupation
  • Location
  • Relevant behaviors (e.g., How and where they shop, how much they are willing to pay, etc.)
  • Average income
  • Level of education

You now have a great list of what your ideal client looks like as well as pain points. At the end of the day your business, whether a service or product-based business, needs to solve a problem for your client.

 

My ideal client is a female creative entrepreneur who is married with grown-up children, her name is Katie. This is not her first career, she is in her late 30’s to ’50s and is looking to uplevel her business with images that represent her brand. She is a busy woman and her time is important to her. She is a fashion-forward woman who spends money on her appearance and drives a hybrid or electric car, she cares for the environment. Katie enjoys networking with other females and is often out enjoying coffee in her favorite independent coffee shop with a girlfriend.

Anna Bowkis Photography provides Personal Branding packages that will give Katie a library of images for a couple of months. Katie can also purchase styled stock images from Anna Bowkis Photography that is on-brand, saving her time when she needs an image to add to a marketing piece at short notice.

 

Analytics

Now go and look at your google and social media analytics and see where your views are coming from. If I am attracting mostly young single females at university I need to change the content I am putting out to attract the Katies out there!

Hopefully, this has helped you learn more about finding your ideal client, and do give them a name, it helps when putting content out there when you can visualize your client, talk to her/him/them directly.

Do let me know how you get on, I would love to hear.

10 Ways to use Styled Stock Photography

10 Ways to use Styled Stock Photography

With the “opening” of my Style Stock Studio the other week, selling styled stock imagery for creative female entrepreneurs ( boy that’s a mouthful), I thought it would be a good idea to show you 10 ways you can use stock imagery in your everyday business. Not everyone has the budget to hire a Personal Brand Photographer, this is where styled stock photography is a great alternative. It can be personalized and is an affordable option when budget is tight.

Instagram

Trying to come up with fresh imagery 7 days a week can be stressful and ever so time-consuming. Stock imagery is a great way to fill in those gaps on your feed when you are lacking in creativity, or/and time. Style Stock Studio images allow you to crop, add filters that fit with your feed colours. In this example of my feed, I have used a quote from the Green and White Bundle V.1 and a coffee image from the Coffee V.1 bundle. 

 

style stock photography

 

 

 

Facebook/Twitter

We have all heard the quote “a photo is worth a thousand words”, the analytics show this on our social media accounts too. People are much more engaged when there is a photo to grab their attention, and are more likely to read what you have to say. Use styled stock imagery to add to your Facebook and Twitter posts for maximum engagement

Newsletter

How often are you sending out a newsletter? Monthly, weekly, maybe daily. Finding images to place into your newsletter can be time consuming. Another great example of when using styled stock photography can really help you concentrate on talking to your clients instead of searching for the right image.

Advertising

This image is from my Tulips and Coffee collection,  I added graphics and text to make a Facebook advert that stands out. I have kept to my website fonts and colours to keep on brand.

 

Stories

Sometimes we want to make our stories look a tad more polished, use stock imagery to get a message across and why not use a Canva template (see below) to elevate that little bit more. Here I have used a template I have made on Canva with one of my Style Stock Studio images for Instagram stories to the run up of my launch. Canva I love Canva, and if you don’t know what I am talking about, click here. Canva is available on desktop and mobile, a great resource for making templates for all your social media, advertising, logos, newsletter, stories, the list is endless. Use a Canva template and pop in a stock image from any of my collections to take it from boring to exciting!

Marketing

I love using Stock Imagery to keep my brand on point when designing my marketing literature. Whether this is to be printed or a digital version. Here I have used images from Style Stock Studio for my Personal Branding digital magazine that goes out to my clients. Imagery that tells a story to my clients is so important. Choose stock imagery that resonates with your brand is key.

 

Pinterest

Pinterest is becoming a massive part of marketing today. I use Pinterest as a search engine more than I do Google. Pinterest is a visual platform, and it is important to have good imagery to encourage people to pin, save to a board and the end game to click the link to the article you are promoting. Gina from Limitbreaker uses stock imagery very well for her Pinterest graphics. This image is from my Eucalyptus and Coffee bundle. Adding your own graphics and text makes the stock image fit with your brand.

 

style stock photography

Website

Styled stock photography is very handy when filling in areas on your website, especially when it comes to the contact me/us page. I have used an image with a laptop from the Eucalyptus and Coffee on my contact me page. I needed an image that had a device in and this image was perfect, representing contact by email.

 

Blog

I love the way Gina from Limit Breaker has used one of the stock images from the Eucalyptus and Coffee bundle on her blog. Gina has used the image as a header for her blog post.

 

style stock photography

 

I hope this has been helpful and given you some ideas and how and where to use Style Stock Studio images in your business.

Y2Squared – Personal Branding Shoot

Y2Squared – Personal Branding Shoot

Last year I traveled back to Hong Kong where I used to live, visit friends and photograph some previous clients of mine. Angela is a good friend of mine and a client. She is an entrepreneur, running several businesses. From a semi-precious jewellery company, Y2 Squared and a playgroup EEK. Opposite ends of the spectrum so she needed a set of images to represent both companies.

Location was really important, we needed to find somewhere with lots of colour as well as a backdrop that was minimalistic.

We chose Stanley Market as our location as it offered all of the above, with a vibrant yellow wall just perfect for EEK. Angela’s brand colours for EEK are primary colours. The blue and yellow backdrops were just perfect.

 

Personal Brand Photograpy

 

 

As well as location, choosing outfits for Angela to wear had to be taken into account for both businesses. We discussed bringing in colour and pattern for the playgroup brand photos and keeping things much simpler for the jewellery business.

Angela also required product shots for Y2Squared, a mix of lifestyle and simple product shots showcasing the jewellery.

 

Personal Brand Photography

Personal Brand Photography

 

As you can see, one location can offer such a diverse set of images. When booking your personal branding shoot, take some time researching locations and ask your photographer too, they will know some great locations to shoot in too.