What to Wear on your Personal Branding Photo Shoot

What to Wear on your Personal Branding Photo Shoot

 

 

What do I wear to my Personal Branding Photography shoot ? is a question I get asked a lot. Hopefully this blog post will help take the stress out of what to wear on your shoot. What  you wear on shoot day is a reflection of your brand and personality, so choose wisely. Wear clothes that convey what you want your clients to feel. Bring wardrobe options ; a casual relaxed look and then maybe a dressier outfit that you would wear to meet clients. What you wear is a reflection on your brand and professionalism. Below are my tips on what to wear and what NOT to wear on the day.

Tips for choosing your outfit :

  • Choose 2 -3 outfits. A great place to start is choose what represents your work. Choose pieces that match your brand aesthetic. Is your brand modern, feminine, free-spirited, casual, sporty. For example if  you are a yoga teacher dressing in your yoga gear and casual clothes would suit your brand. Use layers to help achieve some different looks ; jacket ,cardigan, jumpers.
  • Choose on brand colours that represent your personality. One of my brand colours is a grey, I would select some grey clothing and the dusty pink in my brand colours.
  • Accessorise !! Select jewellery, scarves, hat, sunglasses that can add some interest to your outfit. Scarves and jewellery are a great way to change an outfit up.
  • Avoid large distracting patterns and logos. Vertical strips are a no no as they do not photograph well. Wearing solid colours works well , add accessories to add a splash of colour and interest to an outfit.
  • Try on your clothes. You want to feel comfortable, so make sure your outfits are not ill fitting /too tight/too big. Walk and move around in them.
  • If you wear glasses choose non reflective lenses to avoid glare.

Do check out my other blogposts below answering your Personal Branding questions

NB: This is part 3 in a series about Personal Branding photography. Here is part 1, What is Personal Branding Photography, Part 2,  5 Questions you should ask your Personal Branding Photographer

 

 

5 Questions you should be asking your Personal Branding Photographer

5 Questions you should be asking your Personal Branding Photographer

personal brand photography

So you have started marketing yourself and your brand in your own unique way. You want your brand to come across engaging , exciting and different from the rest of the competition. You want to put the task of capturing the essence of you and your brand into the capable hands of a professional personal branding photographer. But how do you know if the photographer you are looking at hiring is any good?  Here are my 5 must have questions you should be asking your Personal Brand Photographer.

Portfolio and Specialisation 

  • Firstly , have they shot personal branding before ? Ask to have a look at some samples of their work and see if their style suits your brand. Not every Personal Branding Photographer is going to be a perfect fit for you. Personal Branding Photography is quite different to shooting a wedding or a family. You want to hire someone who understand your brand and vision and who you will be comfortable up close and personal with.

Location or Studio

  • Do they shoot in natural light or a studio ? Both options will give you a completely different feel to your final images. Natural light is suited much more to a lifestyle feel , relaxed images. You can choose different locations like a coffee shop, favourite park that will give your images some personality. Studio can have a much more corporate feel to your images. Make sure you understand the style of images you want to create.

What’s Included 

  • How much do you charge and what is included ? This is so important to understand what your money covers. Does it include props, editing your images, travel to locations. How many photos will I get ? Make sure you fully understand what you are paying for.

 

Creative Collective Bath

Process

  • What does the process look like ? I believe in meeting my clients and asking them to fill in a branding questionnaire to help me understand what their needs are and the values of their brand. It is so important that your photographer understands you and your business.

Visualisation

  • Will they send a mood board showing you how your shoot will look and feel ? This is a valuable part of my packages. I love to send clients a Pinterest board that will give my client an idea of how their shoot will look and an idea of the style of images they can expect from our shoot.

Most of all enjoy your photo shoot and have fun!

NB: This is part 2 in a series about personal branding photography. Here is part 1, What is Personal Branding Photography and Part 3 , What to Wear at your Personal Branding Photoshoot

 

What is Personal Branding Photography ?

What is Personal Branding Photography ?

 

I am really excited to share with you my series of blog posts and videos on Personal Branding Photography here on my blog. So many things to think about, like what to wear, looking for a photographer and “What is a Personal Branding Photographer?” Everyone needs a Personal Branding Photographer, from bloggers, creatives, yoga instructors and yes even lawyers!

So what is all the fuss about ?

Connection

Creating a unique personal brand and identity for your business takes a lot of time and integrity. Your brand is what communicates who you are to your audience.  It helps your audience connect with you as a person and get to know you on a more personal level and feel comfortable with you straight away. You have an even stronger visual brand presence because your photos are curated to match your brand.
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Professional Imagery

It captures the best version of yourself. Personal Brand Photography gives you the ability to let the world see you in a relaxed and professional way. Your shoot will consist of various styles of images for you to use across all your social media outlets. A bank of professional images from portraits, behind the scenes, at your desk and different locations will be at your fingertips taking the stress away when selecting images for your blog posts etc.

 

 

Story Telling

Your client needs to be able relate to you. If you want to grow your personal brand you need to share you story. Storytelling is a powerful medium and choosing the right Personal Branding Photographer will be able to focus on telling your story in a visual way. Personal Brand Photography helps communicate what you have to offer to potential clients.

personal brand photography

Digital World

It’s no secret that we live in a very visual world with the internet, and want everything at our fingertips. If you want your personal brand to thrive you have to keep up with technology, be seen everywhere at all times. To be able to communicate your vision of your brand through beautifully captured, professional imagery is so important in our image driven market. So having images that really show off you and what your business is all about is the beginning part of that conversation and to stand out.

NB: This is part 1 in a series about personal branding photography. Part 2 is here  “5 Questions to ask your Personal Brand Photographer” and Part 3 What to Wear at your Personal Branding Photoshoot

 

Making a Fresh Start

Making a Fresh Start

Can you even believe it’s already April, school holidays next week and we are into the 2nd quarter of 2019! I have had the strangest of starts to 2019; from getting that nasty flu virus twice this year then viral meningitis , 3 weeks ago my son and I were in a car accident ( and still in recovery). I came out with a broken bone in my hand; not great as I am a photographer, bruised sternum and chest ligaments, and my son has concussion and whiplash. Pretty frightening experience for us both as my son watched me being taken by stretcher to the ambulance in a lot of chest pain. We are both extremely thankful to the amazing NHS emergency services and the wonderful people that stayed to look after us both.

Boy has that all messed up with my 2019 plans. Although I don’t make New Year Resolutions ( see my post here), I still have plans, aspirations and dreams for the upcoming year that I like to reflect on every quarter. This year it feels like every time I try and get that mojo flowing and put myself out there, I have had a knock back. It makes me question everything about myself, my business, am I good enough, it really has messed with my brain.

For someone who has clinical depression this has been a really trying time for me and my family. I am very fortunate to have good friends around me, one a life coach and one a wellbeing coach amongst them. Both have spoken to me and told me I have to slow down, listen to my body and take time out for myself, less time on social media. In fact both Gina and Natasha have said to delete the apps from my phone ! Pretty scary if I am to be honest lol , but nothing is going to happen if I step away for a week is there. I may loose a few followers, nothing major in the grand scheme of things.

The other advise they gave me is to take baby, mindful steps at a time. This advise is the greatest gift they both gave me, one I need to work on, not to pressure myself and not to make such big goals that the end seems nigh impossible. One of those baby steps is to get some fresh air everyday , no pressure to count steps, just fresh air that will clear my mind, be beneficial to my mental health, good for my heart, and Buddy benefits too!

So here goes my fresh start and hopefully a healthy one at least!

 

 

Why I don’t make New Year Resolutions

Why I don’t make New Year Resolutions

It’s that time of year again, Big Ben has chimed in a New Year 2019 and gym memberships are being signed up, cookbooks for healthy eating are flying of the shelves, and I’ve already broken every NY resolution I have made and its only January 3rd !

So I’m not making any. And what a burden has been lifted of my shoulders already by just writing it down ! Oh the pressure to lose 4 stone by the end of the year, exercise every day for an hour, get up an hour early, write a journal, the list is endless. I’ve made resolutions like this for years and fail at the first hurdle. This year I have thought long and hard and I am NOT making a single resolution. Even the word “resolution” sends shivers up my spine! Instead looking at setting small achievable goals like, set my alarm clock 10 minutes earlier and building up time over a longer period. Loose 1lb a week, thats 52 lbs in a year! 4 stone is a terrifying amount of weight when you look at it like that. Write a journal once a week and build from there. This all becomes so much more achievable straight away. And who says you have to start them on January 1st anyways ??

Instead I am going to make small goals that when I look back in 12 months a larger goal will have been achieved. This starts with my word for 2019. This year I choose BRAVE. It just popped into my head and I kept coming back to this word BRAVE. I looked it up in the dictionary to understand fully what BRAVE would mean for me.

n : braveCourageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. … Both adjective and verb forms of the word share a common meaning — the sense of having courage or acting fearlessly.

It does not mean “being afraid and doing it anyway.” Nope. Brave means listening to the still small voice inside and DOING AS IT SAYS. Regardless of what the rest of the world is saying. Brave implies WISDOM.

I love everything BRAVE stands for, I am going to step out of my comfort zone. I am going to not let my fears hold me back. I am going to be a little bit daring!

Being brave will mean:

  • Taking my business to the next level and not holding back because of my age.
  • Taking control of my eating habits
  • Meeting new people and not worrying what they may think of me
  • Embracing turning 50 this year and not hold back because of a number
  • Contacting businesses/individuals I want to collaborate with, they can only say no in the end!
  • Stop comparing myself to others on social media and accept who I am and like me ( this is one of the toughest for me to be honest)
  • Stop listening to the voices in my head telling me I can’t, be brave and try it. Better to have tried than not tried at all

I cannot wait to see where my word takes me in 2019.

Do you make resolutions or do you choose a word for the year? Would love to hear your thoughts…

PS : Highly recommend listening to Christina Greve’s podcast on goal setting for some great tips