5 Questions you should be asking your Personal Branding Photographer

5 Questions you should be asking your Personal Branding Photographer

personal brand photography

So you have started marketing yourself and your brand in your own unique way. You want your brand to come across engaging , exciting and different from the rest of the competition. You want to put the task of capturing the essence of you and your brand into the capable hands of a professional personal branding photographer. But how do you know if the photographer you are looking at hiring is any good?  Here are my 5 must have questions you should be asking your Personal Brand Photographer.

Portfolio and Specialisation 

  • Firstly , have they shot personal branding before ? Ask to have a look at some samples of their work and see if their style suits your brand. Not every Personal Branding Photographer is going to be a perfect fit for you. Personal Branding Photography is quite different to shooting a wedding or a family. You want to hire someone who understand your brand and vision and who you will be comfortable up close and personal with.

Location or Studio

  • Do they shoot in natural light or a studio ? Both options will give you a completely different feel to your final images. Natural light is suited much more to a lifestyle feel , relaxed images. You can choose different locations like a coffee shop, favourite park that will give your images some personality. Studio can have a much more corporate feel to your images. Make sure you understand the style of images you want to create.

What’s Included 

  • How much do you charge and what is included ? This is so important to understand what your money covers. Does it include props, editing your images, travel to locations. How many photos will I get ? Make sure you fully understand what you are paying for.

 

Creative Collective Bath

Process

  • What does the process look like ? I believe in meeting my clients and asking them to fill in a branding questionnaire to help me understand what their needs are and the values of their brand. It is so important that your photographer understands you and your business.

Visualisation

  • Will they send a mood board showing you how your shoot will look and feel ? This is a valuable part of my packages. I love to send clients a Pinterest board that will give my client an idea of how their shoot will look and an idea of the style of images they can expect from our shoot.

Most of all enjoy your photo shoot and have fun!

NB: This is part 2 in a series about personal branding photography. Here is part 1, What is Personal Branding Photography and Part 3 , What to Wear at your Personal Branding Photoshoot

 

What is Personal Branding Photography ?

What is Personal Branding Photography ?

 

I am really excited to share with you my series of blog posts and videos on Personal Branding Photography here on my blog. So many things to think about, like what to wear, looking for a photographer and “What is a Personal Branding Photographer?” Everyone needs a Personal Branding Photographer, from bloggers, creatives, yoga instructors and yes even lawyers!

So what is all the fuss about ?

Connection

Creating a unique personal brand and identity for your business takes a lot of time and integrity. Your brand is what communicates who you are to your audience.  It helps your audience connect with you as a person and get to know you on a more personal level and feel comfortable with you straight away. You have an even stronger visual brand presence because your photos are curated to match your brand.
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Professional Imagery

It captures the best version of yourself. Personal Brand Photography gives you the ability to let the world see you in a relaxed and professional way. Your shoot will consist of various styles of images for you to use across all your social media outlets. A bank of professional images from portraits, behind the scenes, at your desk and different locations will be at your fingertips taking the stress away when selecting images for your blog posts etc.

 

 

Story Telling

Your client needs to be able relate to you. If you want to grow your personal brand you need to share you story. Storytelling is a powerful medium and choosing the right Personal Branding Photographer will be able to focus on telling your story in a visual way. Personal Brand Photography helps communicate what you have to offer to potential clients.

personal brand photography

Digital World

It’s no secret that we live in a very visual world with the internet, and want everything at our fingertips. If you want your personal brand to thrive you have to keep up with technology, be seen everywhere at all times. To be able to communicate your vision of your brand through beautifully captured, professional imagery is so important in our image driven market. So having images that really show off you and what your business is all about is the beginning part of that conversation and to stand out.

NB: This is part 1 in a series about personal branding photography. Part 2 is here  “5 Questions to ask your Personal Brand Photographer” and Part 3 What to Wear at your Personal Branding Photoshoot

 

Making a Fresh Start

Making a Fresh Start

Can you even believe it’s already April, school holidays next week and we are into the 2nd quarter of 2019! I have had the strangest of starts to 2019; from getting that nasty flu virus twice this year then viral meningitis , 3 weeks ago my son and I were in a car accident ( and still in recovery). I came out with a broken bone in my hand; not great as I am a photographer, bruised sternum and chest ligaments, and my son has concussion and whiplash. Pretty frightening experience for us both as my son watched me being taken by stretcher to the ambulance in a lot of chest pain. We are both extremely thankful to the amazing NHS emergency services and the wonderful people that stayed to look after us both.

Boy has that all messed up with my 2019 plans. Although I don’t make New Year Resolutions ( see my post here), I still have plans, aspirations and dreams for the upcoming year that I like to reflect on every quarter. This year it feels like every time I try and get that mojo flowing and put myself out there, I have had a knock back. It makes me question everything about myself, my business, am I good enough, it really has messed with my brain.

For someone who has clinical depression this has been a really trying time for me and my family. I am very fortunate to have good friends around me, one a life coach and one a wellbeing coach amongst them. Both have spoken to me and told me I have to slow down, listen to my body and take time out for myself, less time on social media. In fact both Gina and Natasha have said to delete the apps from my phone ! Pretty scary if I am to be honest lol , but nothing is going to happen if I step away for a week is there. I may loose a few followers, nothing major in the grand scheme of things.

The other advise they gave me is to take baby, mindful steps at a time. This advise is the greatest gift they both gave me, one I need to work on, not to pressure myself and not to make such big goals that the end seems nigh impossible. One of those baby steps is to get some fresh air everyday , no pressure to count steps, just fresh air that will clear my mind, be beneficial to my mental health, good for my heart, and Buddy benefits too!

So here goes my fresh start and hopefully a healthy one at least!

 

 

Why I don’t make New Year Resolutions

Why I don’t make New Year Resolutions

It’s that time of year again, Big Ben has chimed in a New Year 2019 and gym memberships are being signed up, cookbooks for healthy eating are flying of the shelves, and I’ve already broken every NY resolution I have made and its only January 3rd !

So I’m not making any. And what a burden has been lifted of my shoulders already by just writing it down ! Oh the pressure to lose 4 stone by the end of the year, exercise every day for an hour, get up an hour early, write a journal, the list is endless. I’ve made resolutions like this for years and fail at the first hurdle. This year I have thought long and hard and I am NOT making a single resolution. Even the word “resolution” sends shivers up my spine! Instead looking at setting small achievable goals like, set my alarm clock 10 minutes earlier and building up time over a longer period. Loose 1lb a week, thats 52 lbs in a year! 4 stone is a terrifying amount of weight when you look at it like that. Write a journal once a week and build from there. This all becomes so much more achievable straight away. And who says you have to start them on January 1st anyways ??

Instead I am going to make small goals that when I look back in 12 months a larger goal will have been achieved. This starts with my word for 2019. This year I choose BRAVE. It just popped into my head and I kept coming back to this word BRAVE. I looked it up in the dictionary to understand fully what BRAVE would mean for me.

n : braveCourageous, dauntless, perhaps a little bit daring, a person who is brave faces dangerous or difficult situations with courage. … Both adjective and verb forms of the word share a common meaning — the sense of having courage or acting fearlessly.

It does not mean “being afraid and doing it anyway.” Nope. Brave means listening to the still small voice inside and DOING AS IT SAYS. Regardless of what the rest of the world is saying. Brave implies WISDOM.

I love everything BRAVE stands for, I am going to step out of my comfort zone. I am going to not let my fears hold me back. I am going to be a little bit daring!

Being brave will mean:

  • Taking my business to the next level and not holding back because of my age.
  • Taking control of my eating habits
  • Meeting new people and not worrying what they may think of me
  • Embracing turning 50 this year and not hold back because of a number
  • Contacting businesses/individuals I want to collaborate with, they can only say no in the end!
  • Stop comparing myself to others on social media and accept who I am and like me ( this is one of the toughest for me to be honest)
  • Stop listening to the voices in my head telling me I can’t, be brave and try it. Better to have tried than not tried at all

I cannot wait to see where my word takes me in 2019.

Do you make resolutions or do you choose a word for the year? Would love to hear your thoughts…

PS : Highly recommend listening to Christina Greve’s podcast on goal setting for some great tips

Nook – The Interview

Nook – The Interview

Nook is an Australian influenced juice and bowl bar selling cold press juices, pokē, smoothies, and broth bowls with a  Japanese, Hawaiian and California twist. Recently opened in Frome, Somerset tucked away in a “nook” on King Street, I for one was very excited to get myself down to Nook to try out their menu. I was missing my pokē bowls.

As you walk down King Street , you will soon be greeted by Nook’s outside bench seating piled with cushions. Nook really does live up to its name. A couple of tables and bar seating is all that can be squeezed into The Nook, but don’t worry as Millie and Jake do take outs and delivery within a 10 minute walk of the shop.

I love the simple modern menu’s framed on the wall. Everything on the menu is made to order which I love as well.

I have tried making smoothie bowls on numerous occasions at home with no luck. So i am so happy I can grab a smoothie bowl in Frome now. This is Nook’s original Acai bowl. The smoothie is banana, acai and blackberries topped with bananas shaved toasted coconut and nuts finished off with a delicate edible flower. Packed with flavour and goodness,  just what I need to start the day with.

The pokē bowls come with your base choice, protein choice and then your dressing, crunch and topping choice! I am partial to the tofu bowls, with noodles, sesame and tahini. No two bowls are the same .

Now winter is here Jake has added daily broth bowls to the menu. Hearty miso soup topped with veggies is my go to broth bowl

And if you just fancy a juice, maybe a coffee and something sweet, you will not be disappointed by Millie’s daily vegan bakes, including brownies, coconut and lime cake, and protein balls to name a few of her baked delights.

The Interview

  • Tell us bit about you, where you come from and background ? 

I was born in Bath and moved to Australia as a toddler. I grew up on the sunny beaches on the Gold Coast in Queensland and moved back to Frome at 19. Ive worked in hospitality for 12 years in hotels, restaurants, cafes and bars both here and in Australia. 

Jake and I met at At the Chapel, Bruton in 2015 when I was working as a Front of House Manager and he was working as a Chef and Baker. 

Jake was born in Salisbury, but grew up near Shaftesbury in a village called West Knoyle. He began his career in Food with Baking but not soon after got into cheffing when he went to work At the Chapel, Bruton.

  • How did your business idea come about ?

It was quite organic. We both knew we were becoming dissatisfied working for other people and wanted to take the leap into working for ourselves, but we were not sure which route to go down. Not soon after we found ourselves sitting on a beach in Byron Bay eating poke bowls and drinking cold press juice and we thought this would go down well in Frome. Fast forward 9 months and we opened our little shop NOOK.

  • Why Frome as a location ?

Frome is a haven for independent businesses and has an assortment of wonderful eateries with varied styles of food and drinks. We identified a gap in the market for a business that could sell cold press juice, , proper smoothies and selection of food for veggies, vegans and gluten free diets. We also felt that a Japanese style cuisine would go down an absolute treat with the foodies of Frome as there was nothing like that in the town.

  • Describe you business ?

We are an Australian influenced juice + bowl bar with further influences from Hawaii, Japan and California. We specialise in healthy, tasty and colourful food and drink products that are complex in flavour but straightforward with health benefits.

  • How did you get started in this business?

Inspired by a trip to Australia we identified products that were hugely popular and successful in Australia. Food and drink that we wanted to eat and drink here but only found in the big cities. So we thought, lets do it! 

  • How did you get the background and skills necessary to run this type of business?

Between the two of us we have 20 years experience working in the hospitality industry at a variety of different venues and for different employers. This has been a learning experience in both what to do and what not do in running a business so we have applied our experience and knowledge to open our own business. 

  • Whats steps to you take towards being an environmentally friendly business 

All of our packaging is made from plants and is 100% compostable and biodegradable. For our produce we buy organic, local and seasonal items where possible. We recycle all of our glass, card and plastics from our produce packaging and we try to encourage our deliveries to take the boxes and reuse. We also encourage our customers to bring their own containers and cups to use in place of plant plastics and ask them to bring back the plant plastics for us to reuse for them if possible.

  • Where do you see your business in the next year? In the next five years? The next ten years?

In the next year we plan to do NOOK pop up’s and markets in both Frome and surrounding towns. We also plan to buy a food truck in a years time and have poke bowls on the go! in 5 years time we hope to be running another two NOOK shops in other towns similar to Frome. 

  • I love that the NOOK is a GF and 80% Vegan bar, are either of you GF or/and Vegan. If not did you make a conscious decision to go all GF and primarily vegan ?

Neither Jake nor I follow one specific diet. Our emphasis is to eat as clean, colourful and as plant based as possible without cutting out anything in its entirety.  We did make a conscious decision to be 100% GF as we know so many people who are GF and Celiac who struggle to eat out and have much less choice when eating out. Most of our products were GF to begin with so it only took a few changes in order to have menu that is 100% GF.

As time goes on it becomes more evident that plant based eating is the future. We did not want to be 100% vegan as we did not want to deter people that are not vegan from experiencing our food. Equally we wanted to be a high percentage around 80% of vegan food so that the growing vegan population in Frome have somewhere they can come and have a much wider choice rather than one option on a menu.

 

So what are you waiting for , next time you are in Frome get on down to King Street and enjoy a delicious smoothie bowl or why not design your own pokē bowl, no 2 bowls are ever the same.

You can find Nook at 14 King St, Frome BA11 1BH