5 Must Have Props to take to your Personal Branding Shoot

5 Must Have Props to take to your Personal Branding Shoot

Congratulations, you have booked a Personal Branding shoot and the big day is fast approaching. Your photographer has suggested you bring some props but you have no idea what to bring. I have you covered; here are my top 5 must-have props you should bring to your Personal Branding Shoot.

What do you sell? Do not forget to bring along the product you sell, and if you don’t sell a product then bring along some marketing pieces, ie business card, print out any digital material you send to a client.

Tools of your trade A hairdresser may bring along their scissors, a florist can bring some secateurs, a photographer would bring a camera and an artist would bring brushes, pens, or wool depending on their art.

Favorite item A personal brand shoot is about you, so don’t forget to bring along something that shows your personality, your likes. That could be flowers, a cake, a favorite bag, a magazine or even a book, the list is endless.

Stationery items Do you use a laptop for your work, are you a notebook addict! Bring along stationary in your brand colors to add some color to your shoot and they make great props for flat lays too.

What’s your go-to drink? For me that is an Americano, you won’t see me without a coffee in my hand, for you that maybe water, a pot of tea, or your favorite cocktail. Why not bring along a mug in your brand colors or a water bottle with your initials on.

Finally, your phone is a must-have these days for your shoot. Maybe add a funky case, having something in your hand really helps when having your photo taken, keeping those hands busy stops any awkward poses!

I hope this has given you some ideas for your next Personal Branding Shoot

Do you know who your Ideal Client is?

Do you know who your Ideal Client is?

Are you finding it hard to reach your client on social media?

If you answered yes, the simple answer is you are not reaching your ideal client with the content you are putting out. Do you know who your ideal client is? This may seem like a really simple question to ask, but a lot of small businesses are not niching down enough, which in time means not reaching your ideal client.

Rest assured I am here to help you find your niche and your ideal client.

 

Start with these 5 questions to ask yourself :

  • What are your ideal customer’s goals and values?
  • What are the demographics of your ideal customer?
  • What are his or her challenges and pain points?
  • What would be his or her objections to buying your product or service?
  • Where does your ideal customer get his or her information? (i.e. books, magazines, etc.)

 

Now let’s get into some more specifics :

  • Gender
  • Age
  • Interests and hobbies
  • Occupation
  • Location
  • Relevant behaviors (e.g., How and where they shop, how much they are willing to pay, etc.)
  • Average income
  • Level of education

You now have a great list of what your ideal client looks like as well as pain points. At the end of the day your business, whether a service or product-based business, needs to solve a problem for your client.

 

My ideal client is a female creative entrepreneur who is married with grown-up children, her name is Katie. This is not her first career, she is in her late 30’s to ’50s and is looking to uplevel her business with images that represent her brand. She is a busy woman and her time is important to her. She is a fashion-forward woman who spends money on her appearance and drives a hybrid or electric car, she cares for the environment. Katie enjoys networking with other females and is often out enjoying coffee in her favorite independent coffee shop with a girlfriend.

Anna Bowkis Photography provides Personal Branding packages that will give Katie a library of images for a couple of months. Katie can also purchase styled stock images from Anna Bowkis Photography that is on-brand, saving her time when she needs an image to add to a marketing piece at short notice.

 

Analytics

Now go and look at your google and social media analytics and see where your views are coming from. If I am attracting mostly young single females at university I need to change the content I am putting out to attract the Katies out there!

Hopefully, this has helped you learn more about finding your ideal client, and do give them a name, it helps when putting content out there when you can visualize your client, talk to her/him/them directly.

Do let me know how you get on, I would love to hear.

36 hours in Luxembourg

36 hours in Luxembourg

36 hours in Luxembourg
Back in 2018, a client invited me to Luxembourg to photograph a family christening and a family shoot. It really was a flying visit, 36 hours in Luxembourg but we managed to see some beautiful sites that I wanted to share with you.

To be honest I knew nothing about Luxembourg and struggled to find much online to guide me. Luxembourg is a small European country, surrounded by Belgium, France, and Germany. It’s mostly rural, with dense Ardennes forest and nature parks in the north, rocky gorges of the Mullerthal region in the east, and the Moselle river valley in the southeast. Its capital, Luxembourg City, is famed for its fortified medieval old town perched on sheer cliffs.

 

 

 

 

 

With such little time to explore, as I was working both days we were there, we stayed in the city for sightseeing. Getting around the city is easy using the tram service which we find reliable and cheap. In fact, at the weekend it’s free to travel to the city by tram!

Luxembourg is a UNESCO World Heritage City and I could see why it is so pretty with its pastel-colored facades and chimney rooftops. Travel to the Chemin de la Corniche, which literally translates ” the most beautiful balconyfor stunning views of the city and canal. There is a bench at the top to sit down and take in the breathtaking views of this fairytale city.

 

36 hours in Luxembourg

Head back down into the city and enjoy wandering around the streets and back alleys of the old city. You will be greeted by beautiful architecture and pink and lemon houses, cobbled streets and open squares where you can sit back and enjoy a drink or two people watching

36 hours in Luxembourg
36 hours in Luxembourg

Whilst in Europe never pass up a patisserie, these window displays of macarons of every color of the rainbow were calling my name!

If you have time, grab a bus up into the woods for a hike. I was up on the German border to photograph the christening and the scenery was breathtaking! I wish I could have stayed longer to explore a bit more

I would definitely recommend visiting Luxembourg for a weekend break, so quick and easy to get too from the UK. The price of food and drink is typical European city prices, the locals speak English, French, and German.

Have you visited Luxembourg, would love to hear your thoughts in the comments

I flew British Airways from LHR to Luxembourg

I stayed in the Sofitel Luxembourg City

NB: All photos and opinions are my own

You may also be interested in these similar blog posts:

72 Hours in Prague
2 days in Bath
Vegan Banana Loaf

Vegan Banana Loaf

The infamous banana loaf must be the most baked cake whilst we have all been on lockdown. We buy those bananas to be healthy and start a new diet, and before we know it, they are turning black and the diets on hold whilst we bake a banana loaf to use them up! We’ve all been there, haven’t we!

Browsing one of my favorite Instagram accounts the other day @foodie_yuki, I spotted her vegan banana loaf with a chocolate topping and decided to give it ago. I changed up the flour as I am gluten intolerant.

 

Vegan Banana Loaf

Dry ingredients
190g (1 1/2 cups) all-purpose flour or gluten-free flour
5g (1 1/2 tsp) baking powder/ gf option available
1,5 g (1/4 tsp) baking soda
3g (1/2 tsp) salt
1,5g-3g (1/2 to 1 tsp) ground cinnamon, optional

Wet Ingredients

3/4 cup / 150 grams light brown sugar
70g (1/3 cup) neutral oil
120 ml (1/2 cup) plant milk (I used almond)
1 tsp pure vanilla bean paste or extract
220g (about 2) overripe bananas
1/2 cup of blueberries (optional)

Chocolate glaze
140g dark chocolate, chopped
1 tsp coconut oil

Vegan Banana Loaf

Method
Preheat the oven to 180C (350F) degrees, position a rack in the middle of the oven. Grease and line a  9 x 5-inch loaf pan. {My loaf pan dimensions- 25.5 cms x 11.5 cms (10 x 5 inches), height of 7 cms}. In a medium mixing bowl, sift all the dry ingredients. Set aside.
Place all the wet ingredients into a food processor and blend until completely smooth.
Pour the wet mixture over the dry ingredients and fold gently just until combined and no more flour pockets are visible. Do not overmix the batter.
Add the chopped walnuts or other add-ins and fold them into the batter.
Pour the batter into the baking pan. Gently tap it on the counter 2-3 times to remove the air bubbles. Bake on the middle rack for 45-50 min or until a toothpick inserted near centre of the cake comes out clean.

Cool the banana bread into the pan for 10 minutes, then transfer to a rack to cool completely before frosting or slicing.
To make the glaze: melt chopped chocolate and coconut oil over a double boil. Let cool down a little, then pour over the cooled cake.
Set aside to set for a couple of hours.

Recipe credits Yukiko Tanzi

10 Ways to use Styled Stock Photography

10 Ways to use Styled Stock Photography

With the “opening” of my Style Stock Studio the other week, selling styled stock imagery for creative female entrepreneurs ( boy that’s a mouthful), I thought it would be a good idea to show you 10 ways you can use stock imagery in your everyday business. Not everyone has the budget to hire a Personal Brand Photographer, this is where styled stock photography is a great alternative. It can be personalized and is an affordable option when budget is tight.

Instagram

Trying to come up with fresh imagery 7 days a week can be stressful and ever so time-consuming. Stock imagery is a great way to fill in those gaps on your feed when you are lacking in creativity, or/and time. Style Stock Studio images allow you to crop, add filters that fit with your feed colours. In this example of my feed, I have used a quote from the Green and White Bundle V.1 and a coffee image from the Coffee V.1 bundle. 

 

style stock photography

 

 

 

Facebook/Twitter

We have all heard the quote “a photo is worth a thousand words”, the analytics show this on our social media accounts too. People are much more engaged when there is a photo to grab their attention, and are more likely to read what you have to say. Use styled stock imagery to add to your Facebook and Twitter posts for maximum engagement

Newsletter

How often are you sending out a newsletter? Monthly, weekly, maybe daily. Finding images to place into your newsletter can be time consuming. Another great example of when using styled stock photography can really help you concentrate on talking to your clients instead of searching for the right image.

Advertising

This image is from my Tulips and Coffee collection,  I added graphics and text to make a Facebook advert that stands out. I have kept to my website fonts and colours to keep on brand.

 

Stories

Sometimes we want to make our stories look a tad more polished, use stock imagery to get a message across and why not use a Canva template (see below) to elevate that little bit more. Here I have used a template I have made on Canva with one of my Style Stock Studio images for Instagram stories to the run up of my launch. Canva I love Canva, and if you don’t know what I am talking about, click here. Canva is available on desktop and mobile, a great resource for making templates for all your social media, advertising, logos, newsletter, stories, the list is endless. Use a Canva template and pop in a stock image from any of my collections to take it from boring to exciting!

Marketing

I love using Stock Imagery to keep my brand on point when designing my marketing literature. Whether this is to be printed or a digital version. Here I have used images from Style Stock Studio for my Personal Branding digital magazine that goes out to my clients. Imagery that tells a story to my clients is so important. Choose stock imagery that resonates with your brand is key.

 

Pinterest

Pinterest is becoming a massive part of marketing today. I use Pinterest as a search engine more than I do Google. Pinterest is a visual platform, and it is important to have good imagery to encourage people to pin, save to a board and the end game to click the link to the article you are promoting. Gina from Limitbreaker uses stock imagery very well for her Pinterest graphics. This image is from my Eucalyptus and Coffee bundle. Adding your own graphics and text makes the stock image fit with your brand.

 

style stock photography

Website

Styled stock photography is very handy when filling in areas on your website, especially when it comes to the contact me/us page. I have used an image with a laptop from the Eucalyptus and Coffee on my contact me page. I needed an image that had a device in and this image was perfect, representing contact by email.

 

Blog

I love the way Gina from Limit Breaker has used one of the stock images from the Eucalyptus and Coffee bundle on her blog. Gina has used the image as a header for her blog post.

 

style stock photography

 

I hope this has been helpful and given you some ideas and how and where to use Style Stock Studio images in your business.